Beauty School Directory Blog

Archive for July, 2009

Top 5 Ways to Jump-Start Your Beauty Career

Posted on: July 30th, 2009 by Beauty Schools Directory 4 Comments

tori-allen-brainchild-associates-marketingTori Allen is President and CEO of Brainchild Associates, with more than 10 years of experience as a communications professional. She specializes in experiential branding and consumer marketing for businesses and individuals. She has helped numerous clients in the beauty and cosmetology industry. Follow Tori on Twitter @brainchildassoc or visit her Facebook fan page.

You’ve looked forward to the day that you were no longer a beauty student for a long time now. Becoming a cosmetology professional is what you’ve been waiting for and now that you’ve graduated it’s time to build a name for yourself as a respected and elite professional in the beauty industry.

But how do you do it? Your talent is an art form. You look at each client as an empty canvas and you know exactly what to do to bring out the beautiful glamour queen or king that lies within them. YOU may know that you’ve got what it takes, but how do you transfer that into the minds of your potential clients?

Here are five solid steps to give you the definite edge when it comes to quickly position yourself in the cosmetology business through personal branding. Many of these tips involve social media, so get your computer out and prepare to join the ranks of the savvy marketer. It’s all about EXPOSURE!

1. Photos, Photos, Photos! Constantly Build Your Portfolio

Keep a camera with you at all times. Take photographs of every new style, color, cut, weave, or anything else you want to brand yourself with. Use your best photos to create a mobile cosmetology portfolio on your cell phone and online cosmetology portfolio on your dedicated website, blog site or social media profile. (Create a free online cosmetology beauty LookBook on My Social Beauty.)

Keeping photographs of your work will help you in more ways than just giving your potential clients an idea of your capabilities. A portfolio can help you to recognize your strong areas and may even drive you into developing a highly profitable niche for yourself. Furthermore, you can post your photos online or send them via email with coupons for your services.

2. Join Twitter Right Now! (Even Before Graduating)

Twitter is a way to network with individuals in the beauty industry as well as potential clients. Joining Twitter should be high on your list because you can start networking long before you have an online cosmetology portfolio. I suggest targeting PR professionals, salon owners, area business owners and brands that will help grow your business. Twitter resources such as Twellow and WeFollow are great for identifying key cosmetology contacts you’d like to network with, whether locally, regionally or nationally. If you’ve been Twittering the entire time you are in school you may have well over 5,000 followers! And guess what? You can post your portfolio link right on Twitter and invite everyone to check it out. This drastically increases the chances that people will visit your site and visit you for your excellent services. (Follow Beauty Schools Directory on Twitter @BSDiva.)

3. Get Your Own Business Cards

As simple as this sounds, there are so many hairstylists that either don’t carry business cards with them or don’t have them at all. Lack of business cards means lost opportunities. You can easily order full color business cards online for a minimal fee. I recommend fold-over type cards that have enough room to showcase some of your best work. In the beauty industry, seeing is believing. Individuals have a natural fear of trying new things and although hair grows back, no one wants a bad haircut or style. Proudly show off your work every chance you can and you will gain the attention of potential clients.

Another option for business cards is to give extra cards to some of your best customers. Tell them to sign their name on the back of the card and recommend you to others who comment on their hairstyle. After two or three recommendations that come in with these cards, give your faithful customer a free haircut and style. Always reward your walking, talking billboards. Verbal recommendations are the best and most sought after type of exposure. Take care of your customers and they will take care of you.

4. Build a Blog

Creating a free blog is an easy step to having your own little piece of web real estate. On your blog you can give advice on hair care products, certain styles, tips and trends. As you build up a following of readers, you will be recognized as an authority in your field. A blog is also another place to house your entire cosmetology photo portfolio. I don’t recommend putting an overwhelming amount of time on social media since it can become rather time-consuming. Set small goals for developing your blog and social media accounts. Posting one or two times per week won’t take long at all and after a year passes by, you can easily have 100 blog posts online.

5. Volunteer Your Services

Lastly, there is no more meaningful way to demonstrate your passion for hair then to volunteer your services. This is a very strategic way to expose your aspiring hair talents, network with prospective clients and be a part of premium initiative that might even be life-changing! Premium volunteer opportunities include makeovers for participants of nonprofit award ceremonies and charity events as well as local TV, film and theater productions. Volunteering with local photographers may also present the key opportunity to connect with target clients and expose your talents through a winning editorial feature!

Conclusion

These five recommendations are just a few ways in which you can build up a fast client base right after graduation from cosmetology school. As your business grows you must continue to brand yourself through networking opportunities, participating in charities and keeping yourself in the spotlight whenever possible. And since YOU are your number one selling tool, remember to always look your best and present yourself with an air of success!

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The Bikini Waxing Debate: Sugaring vs. Waxing

Posted on: July 23rd, 2009 by Heather 10 Comments

All of the horror stories in the media lately about the dangers of Brazilian waxing and bikini waxing got me wondering, what alternatives are there for men and women who want to go hairless? For those who are tired of shaving but can’t commit to laser hair removal? There is another alternative that’s been around much longer than waxing (supposedly ancient Egypt) but isn’t as popular in salons and spas – sugaring.

And so it begins. The battle of the century. Which hair removal technique is better: sugaring or waxing?

Application

Sugaring – Sugaring is similar to waxing as it rips hair straight from the root, but there are differences in the application. The sugaring paste or gel is applied lukewarm, under no circumstances should you accidently get burned during this procedure. Using a traditional sugaring technique, the sugaring paste or gel is removed the same direction as hair grows; this is easier on the skin and less painful. Sugaring also only attaches to dead skin cells – it won’t accidently remove your skin.

esthetics-hair-removal-sugaring-waxingWaxing – Wax is applied warm, there have been several cases of clients getting burned during this procedure. Wax strips are pulled off in the opposite direction of hair growth, which can be hard on the skin and painful. Wax attaches to both dead and live skin cells making the possibility of skin coming off more likely.

Ingredients

Sugaring – Sugaring has natural ingredients that are less harsh on the skin and are less likely to cause allergic reactions. The main ingredients in the sugaring formula are sugar, lemon juice and water; essential oils may be included as well.

Waxing – Waxes have many more ingredients and most are not natural. Waxes are usually made of resins and can include artificial fragrances, dyes, chemicals, and preservatives.

Infection

Sugaring – Bacteria does not breed or survive in sugar; it actually helps prevent infections and promotes healing. Sugaring is also water-soluble, extremely easy to clean up and leaves the skin feeling smooth.

Waxing – Bacteria breeds in wax, can bruise skin, and can cause rashes and bumps. Wax is difficult to clean up; usually heavy oils or chemicals are needed and it often leaves the client’s skin sticky.

Cost

At most salons and spas, sugaring costs a few dollars more than waxing. The main reason for the price increase is that sugaring takes longer than waxing.

Conclusion

From most of the comparisons I’ve read, sugaring seems like the obvious choice. I think most of us would be willing to pay a few dollars more for less pain and risk of infection, as well as a better, more natural result.

So why isn’t it available everywhere like waxing seems to be? I’m curious, is this technique is being taught in the majority of cosmetology schools? Does your salon or spa offer it? What are your experiences with sugaring and waxing?

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Esthetician Career Options in the Medical Esthetics Setting

Posted on: July 15th, 2009 by Heather 9 Comments

susanne-warfield-medical-esthetician1Susanne S. Warfield is the leading expert on the business, legal and liability issues that affect physician and esthetician relationships working in a medical or spa setting. Warfield is a 27-year Licensed Esthetician and is NCEA Certified. Her career started as an Esthetics Instructor at Sheridan College in Oakville, Ontario, Canada, where she taught the 2nd year of a two-year degree Esthetics Program. When she moved to the United States, her advanced training was put into use and she spent almost 14 years working with a dermatologist in New York City. See Susanne S. Warfield’s profile on the Beauty School Lounge.

Today’s esthetician enjoys a broad range of esthetics career options in the traditional salon/spa setting, theatrical makeup for stage, or the film industry. Cosmetics companies offer numerous opportunities, from sales and training to management and executive positions.  All of these, however, lie outside the scope of this article, which is devoted to career options for estheticians in medical settings.

Two questions should come to mind when considering working as an esthetician in a medical setting: would I like it and would I be good at it? The answers may not be as obvious as you think. Physicians and estheticians may not be that different. The reasons for choosing careers in esthetics or medicine differ in many respects, but they also overlap in more ways than you might think, which makes combining the two a natural choice.

People pursue esthetics careers for various reasons. Obviously, one of the essentials is the enjoyment of working with people. There’s really no room in the profession for people who don’t genuinely enjoy dealing with others and helping them be their best. It takes real skill to put people at ease to the point where they trust others to keep their interests at heart. Often, the esthetician has to learn to listen between the words to find out what the client really wants, and also develop sophisticated psychological skills.

Respecting our clients’ privacy is important: remember the hair coloring commercial that posed the question “Does she or doesn’t she [today it could well be does he or doesn’t he]?  Only her hairdresser knows for sure!” The ad may sound old-fashioned but the concept of respecting the trust people place is not.

The esthetician enjoys work that centers on esthetic sensibility, and quality esthetics training refines that sensibility medical-esthetics-education-careersand focuses it on helping people look their best. In a sense, estheticians are one of the so-called helping professions, and as such, it has quite a bit in common with the other helping professions: part of the professional satisfaction comes from the knowledge that when a job is well done, the esthetician has helped other people in a wide variety of ways.

Estheticians also like to work independently. That is, the esthetician is personally and directly responsible for the job he or she does. That’s true of just about any job, but some work, like that of an esthetician, allows the person performing it to assume complete responsibility for the end results. If done well, the results are obvious, but their effects may be more subtle, revealing themselves in a patients’ increased self-confidence. If done poorly, the results are equally obvious and the effects for the patient are genuinely painful.

And let’s not forget that we do it to be profitable.

What I said about estheticians is equally true of physicians in many ways. The clinician (the physician actually engaged in patient care as opposed to research physicians and certain specialties that often involve very little actual patient contact)  must enjoy dealing with people. Physicians need to be able to put people at ease and win their trust. The Hippocratic oath that all physicians take when they get their medical degrees demands that the physician put the interests of his or her patient first and that the physician be governed by what is best for the patient, even when his or her own interests must be sacrificed. And the good physician respects his or her patients, always guarding their privacy and the confidential nature of the relationship.

In comparing the esthetician with the physician, I don’t mean to equate the two. In terms of education and training, there’s simply no comparison. The physician generally spends a minimum of eight years beyond college, and frequently longer, training for his work.  Physicians continue their formal education throughout their working lives and spend countless hours on their own reading journals, attending conferences, watching technical videos and generally keeping abreast of developments in medicine and in their specialties in particular. Estheticians also need to keep abreast of the field and continue esthetics education on a national basis, such as becoming NCEA Certified. The Society of Dermatology SkinCare Specialists recognized early that if an esthetician is working with a physician, one needs to be at the top of their game and that is why all SDSS members we urged to become certified.

It’s also important for estheticians considering working with physicians to understand that establishing professional limits and understanding their scope of practice as defined their state regulatory board is sometimes difficult but absolutely necessary. The trained, licensed esthetician brings to the medical practice an expertise in the knowledge of skin care that the physician may not necessarily have and this expertise can play a vital role in the physician’s practice, especially in specialties such as dermatology and plastic reconstructive surgery. At the same time, it’s important to understand that egos – yours and the physician’s – are involved in any working relationship.

I bring it up because when examining your career options as an esthetician and deciding whether you really want to work in a medical context, you need to consider whether you’re the kind of person who needs to be dominant in all situations. While the esthetician working in a medical setting is the expert in his or her sphere, that sphere is secondary to medical/physician issues, and ultimately the doctor is the boss. How much independence you achieve in a medical practice will depend on the relationship you work out with the physician(s) you work with, but in the final analysis you’ll never have the kind of ultimate authority in a medical setting you would enjoy in your own facility. As usual, the first step in making a career decision is taking a good, honest look at yourself.

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Scamming in the Cosmetology Industry!

Posted on: July 9th, 2009 by Beauty Schools Directory 3 Comments

cosmetology-bill-phony-scamCalifornia cosmetology license-holders should keep an eye on their mailboxes for fishy-looking “bills.” This week, the California Board of Barbering and Cosmetology (Cal-BBC) posted a warning on its website of a scam targeting beauty licensees in the state.

The Cal-BBC warns that a business called the “California License Renewal Service” has been mailing fake “renewal notices” to California cosmetology licensees. These notices offer to file the licensee’s renewal application and fee with the board in exchange for a “service fee” of up to $40.

The Cal-BBC wants cosmetology professionals within the state to know that the California License Renewal Service is neither associated with, nor endorsed in any way by the Board of Barbering and Cosmetology. When the time comes for you to renew your cosmetology license, the board will mail you its own notice within 90 days of your license’s expiration date.

The real notice will include instructions on how to file for renewal directly with the board. Most importantly, there is no service charge associated with filing your license renewal directly with the California Board of Barbering and Cosmetology.

Check out this copy of the phony cosmetology license bill and warn all your California beauty friends to beware. Scammers are trying to get their hands on a piece of your hard-earned money!

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Recession Fabulous: Cosmetology School Services on the Cheap

Posted on: July 2nd, 2009 by Beauty Schools Directory 2 Comments

recession-cosmetology-school-pamperingThe recession has unfortunately extended into summer.   Most economists are say signs point to the recession lightening up by the end of the year – but I can’t wait that long for a haircut, can you?

Since the recession hit, the concept of a “staycation” has become incredibly popular.  Many luxury resorts and vacation spots around the world offer salon-and-spa services, and that salon-and-spa pampering  is often an integral part of the trip for some vacationers. But with so many people staying home and trying to save money, they may feel that salon-and-spa days are out of their reach.  As a cosmetology student, this can is the perfect opportunity for you to swoop in and save the day.  Your cosmetology school can offer all the services of a day spa at lower prices than the big-name hotels and spas.

Clients are looking for a lower-cost spa experience, and you are looking to get hands-on practice in cosmetology techniques, so you are a perfect match for each other!  This situation provides a huge opportunity for beauty students and cosmetology schools.  In the past, people have been wary of the service they’ll receive from students at a cosmetology school, so having clients on a budget come in for pampering services in is a great way to prove how modern, professional and enjoyable cosmetology student services can be.  You’ll gain a great deal of experience in your area of cosmetology before you graduate and possibly even build up a client-base that comes with you when you start your career.

So, as a beauty student at cosmetology school, make sure you spread the word on the low cost and high quality of the services your cosmetology school can provide.  The recession is usually a bad thing, but it can be a great opportunity for you.

Is your cosmetology school doing anything to take advantage of these new opportunities? Do you see more clients on a budget coming through your doors?

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