Everyone knows that beauty bloggers are making their mark on the web and the beauty industry, but did you know that video bloggers (also known as vloggers) are making a big splash, too? With websites like YouTube and My Social Beauty making it super easy to post beauty tutorials to the web, beauty aficionado’s are posting videos in droves and becoming beauty industry stars!
Lauren Luke
Last year UK beauty vlogger Lauren Luke launched her own cosmetics line, By Lauren Luke. The line was picked up by beauty giant Sephora, and is sold at over 135 Sephora stores. Not too shabby, huh? If that wasn’t enough, Luke also released a beauty book in the UK and has her own Nintendo DS video game!
Michelle Phan
Recently, 22-year-old beauty vlogger Michelle Phan was named Video Makeup Artist for prestige beauty brand Lancôme. With over 500,000 subscribers to her YouTube channel, Phan will produce one video per month using only Lancôme products, according to WWD.
These beauty vloggers, and others like them, are making the beauty industry take notice of their influence on consumers. Luke and Phan are examples of vloggers who have parlayed their influence into bonafide businesses and beauty careers. So, what are you waiting for? Grab your webcam and post a beauty tutorial!
Any hairstylist or barber wanting to be the next big thing in cosmetology has to have quality tools, right? Right! If your tools aren’t the greatest, don’t sweat it. We’ve got you covered! One lucky reader of our blog will win an Andis Elevate Pivot Motor Combo, a $90 value!
Tennis super star Serena Williams has accomplished pretty much every thing a tennis player dreams of. She’s won over $30 Million in prize money, Olympic Gold Medals and more titles than I can count! And let’s not forget her partnership with Mission Skincare, and her uber-popular line of handbags, jewelry and clothing sold on HSN. Once a girl has accomplished all that, what’s left for her to do? Go to beauty school, that’s what!
Western beauty ideals have undeniably influenced Japanese culture, and as a result the Japanese beauty industry has turned out some strange contraptions. Big eye contacts promise to enlarge your pupils for the appearance of wider eyes, collagen marshmallows are a tasty alternative to painful injections, and “F Cup Cookies” claim to significantly increase a woman’s bust. Although these products may seem a little wacky, Japanese beauty trends have begun to make an appearance in Western society. Here are a few innovations to watch for: Fish Pedicure: If the thought of fish nibbling on your toes gives you the creeps, this procedure may not be for you. In many of their beauty treatments, the Japanese look to nature to cure and treat the body. In this case, dunking your feet in a pool of Gama Rufa (more commonly known as “doctor fish”) results in smooth skin. But don’t worry. Those who have braved the experience claim that the procedure is painless and the results are unparalleled. Nightingale Dropping Face Cream: The idea of rubbing bird feces on one’s face doesn’t appeal to most, but consider the resulting “brightened skin” promised by the product “Uguisno No Fun”. While Western society seems to prefer peels and rubs to remove skin, the Japanese aim to protect this top layer of skin through application of this product. While you may not want to go as far as using bird poop in place of your nightly crème, this concept of protection is something to consider. Sun Chlorella Supplements: Sun Chlorella is a superfood consisting of dried algae packed with vitamins, minerals and proteins. It has been used for years and supposedly encourages cell renewal for healthy, beautiful skin, hair, and nails. Considering Japanese women don’t seem to age, there may be something to be said about the power of algae. The influence of Japanese beauty products will inevitably push our own Western culture to grow and innovate. Now is the time to begin creating!
Taylor Swift channeled old Hollywood for her big night at the Grammys. Her wavy ‘do, kohl rimmed eyes and sheer red lip color was a blast from the beauty past! Even the straightest hair can mimic Taylor’s sexy waves with the 
Lady Gaga not only turns heads with her performances, but with her show-stopping beauty looks. While this look in its entirety is not for every day wear (or the faint of heart) there are some great things to be pulled from this look.
