It’s a fantastic feeling – stepping out of a salon after an appointment, styled to perfection by your hairdresser. It’s too bad you can’t have her (or him) fix your hair for you every day, right?
That’s exactly the idea behind a string of new beauty businesses springing up all over the country. They’re called blow dry bars, and they provide one specific service.
They style your hair.
No cut. No color. Just wash, dry, style and go. All for around $30-35.
It started with Blo, which opened in Vancouver in 2007, but it’s really taken off in the past year or so, with new chains like Drybar popping up from coast to coast. They’re a new take on the old school beauty parlors where women used to go to have their hair washed and set each week.
Blow dry bars are proving to be a cheaper option than trying to schedule a blowout at a regular salon, which often charges by length and thickness of hair. Modern women-on-the-go are becoming regular blow-dry-bar patrons for a number of reasons – to set themselves up for the work week on Monday mornings, to get ready for a date on Saturday nights, or just to give themselves a bit of a mood boost on a bad day.
This means that blow dry bars are all about convenient hours – many of them being open seven days a week, from early in the morning until late at night. And the business is all about volume. Getting customers in and out the door in 30 to 45 minutes is the aim, so stylists have to move fast, watch their time and be efficient.
That doesn’t mean that they’ve skimped on atmosphere, though. A tool around the Web to the websites of these blow dry bars – not just Blo and Drybar, but also chains like Blowout and Halo – shows an emphasis on chic, feminine flair and fun extra touches like chick flicks playing on televisions or free drinks, including wine or champagne.
Each chain has their own variation of styles to choose from, too, often with fun names. Blo puts twists on standard phrases – like the Executive Sweet, the Holly Would, the High Society (for updos). Drybar embraces the theme of an actual bar and names its styles to match – like the Mai Tai (beachy waves), the Southern Comfort (big curls and volume) and the Manhattan (sleek and straight).
They’re sassy, they’re convenient, and they’re cropping up everywhere. Proof that, no matter what the economy, the beauty industry just keeps evolving.
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