Get feather hair extensions! Yes, we’re telling you to, but what we are really talking about is the fashionable business exec, Carisa Gaul, creator of the website getfeatherhairextensions.com. Originally launching the website due to the inability to find a website to purchase her own pair, Gaul decided to just do it her way – creating a website that was never sold out!
Tell us about the time you purchased your very first pair of feather hair extensions.
My first purchase was actually a bulk order of 100 feathers. I started off just wanting a pair of feathers for my hair for a Jimmy Buffett concert, but after shopping online trying to find the best deal, I was noticing a lot of websites were sold out. Which also was why I wanted to start a website.
What made you decide to start a website on feather hair extensions?
A couple of friends and I were going to be attending a Jimmy Buffett concert and after seeing them on YouTube I knew I wanted to have them for that concert. Salons weren’t selling them in Kansas City yet so I was going to have to purchase the feather hair extensions online and install them myself. I was noticing a lot of websites were sold out. I decided I wanted to have a site that didn’t “sell out” of feather extensions and cater to the Midwest.
How long did it take you to start seeing success?
Almost instantly! I bought the domain in April and built it from ground up in two days and bought my first 100 feathers. On April 7, I had my first sale of Blue Feather Hair Extensions. By April 24, I had to buy more feathers because I only had a couple left.
What has been your greatest moment during the whole process so far?
My greatest moment would be after getting so many inquiries about people wanting to buy feathers in bulk, deciding to put the option up with prices on the website and getting that first 50 feather bulk order.
I would also say another moment that I get to enjoy almost daily is seeing girls with feathers in their hair. Just knowing that I’m supporting the trend and people can find them on my website without the words “sold out” or “out of stock”. I’ve maintained low prices from day one and haven’t raised the price even though demand has got increasingly higher. I think that this helps with sales as it can help generate word-of-mouth because not only are they in stock, but they are some of the best prices out there.
Do you consider yourself a feather lady aka frequent wearer of feather hair extensions?
For a beginner looking to purchase feather hair extensions, how difficult are they to attach to the hair?
Very Easy! The most difficult part is holding the feathers in place while you are trying to clamp down on the micro link with pliers. It’s sometimes easier if you can have three hands, but it’s not necessary. We supply everything with your order from our site, expect for the pliers.
Steven Tyler is certainly not shy about his love for feather extensions. Do you think this trend is a fashion do or don’t for men?
Personally, I think it’s a don’t for men. Steven Tyler can certainly pull them off, but he has a unique style about him. My boyfriend, and business partner, wore feathers in his hair to the Jimmy Buffett concert, and I think they’re fine for an event but not really an everyday thing. However, some men are very fashion forward and I’m happy to help them find the best feathers for their hair!
What would you tell other women looking to start a website on the next big fashion trend?
If you really put your heart into it and keep focused on what your main goal is, you’ll have success. Also, don’t listen to other people that don’t think “it’s the thing to do” because in the end, they will be coming back to you saying, ‘Wow I really like this’. I had this happen to me. I told my family about the feathers and one of my very-fashion-forward sisters thought it was a stupid idea. I was hurt by it and it prevented me from buying the feathers for a couple weeks. After keeping my eye on the market I knew I wanted to move forward with it. She now sees feathers in girl’s hair and tells me, and supports me by passing the website information along.
So what’s next for getfeatherhairextensions.com?
GetFeatherHairExtensions.com has started to add new products like Feather Earrings for people that don’t want the commitment of feather extensions, but still love the look. We also are looking into adding synthetic feather extensions, clip-in feathers, peacock feather extensions, and hair tinsel. We’ve also thought about putting a fashion line on our website for things such as: rings, bracelets, headbands, earrings, etc.
Have a specific question for Carisa about feather hair extensions? Email her at getfeatherhairextensions@gmail.com.
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