The Paul Mitchell Schools FUNraising Campaign launched a new version of its Web site this week. The new site includes a complete history of the seven-year “FUNraising” campaign, which has raised and donated over $4.6 million to a variety of charitable organizations.
In accordance with the campaign’s commitment to keep administrative costs low, the team who created the new site donated their time and talent to the project. Web developers Blind Acre Media of Columbus, Ohio, and well-known writer and editor Gail Fink, who also manage the Paul Mitchell Schools Web site, newsletters, and other publications, developed the new FUNraising site free of charge.
“In our seven years of FUNraising, every dollar raised has gone directly to the charities,” said Paul Mitchell Schools Dean and Cofounder Winn Claybaugh. “We have no overhead: no salaries, no rent, and no utilities. Our accountants, attorneys, and board of directors all donate their time, and we are extremely grateful to all of them. As a result of their incredible generosity, our FUNraising expenses are little to none: the cost incurred in raising the $4.6 million has been just $68,462—an amazingly low 1.5%, compared to the national average of 25%. In other words, we don’t spend $100 trying to raise $200!”
The original Web site included information about the annual Magic of Memories Dinner, a gala event that celebrates all of the participating schools and announces the FUNraising total for the year. Claybaugh notes that the new site “tells the complete history of our FUNraising campaign, introduces our celebrity partners and the organizations we raise money for, and explains where the money goes and how it is used.”
A “fan favorite” on the new site is last year’s highlights video, featuring singing superstar Donny Osmond entertaining at the 2010 event. The new site also includes downloadable press releases for the media; photo albums showing how the talented and creative Future Professionals and staff members raise the money; video and audio messages from this year’s celebrity partners Betty White, Dolly Parton, Donny and Marie Osmond, Fran Drescher, and Leeza Gibbons, who has been with the campaign since its inception; and a timeline showing the campaign’s history, including photos and quotes from past partners Larry King, Vidal Sassoon, and more.
“We’re especially excited about an upcoming feature: an online donation portal, so people can contribute directly to their chosen charities through the Web site,” Winn adds.
The 2011 campaign kicks off on February 1. Visit www.paulmitchellschoolsfunraising.org for more information.
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