Jen Mathews is the President of Top Tier Media, a social media management and consulting for beauty, fashion, health and lifestyle brands. Jen is also the founder and Editor-in-Chief for award-winning beauty blog, My Beauty Bunny. Jen spends way too much time on Pinterest! If there is a support group for media addicts, send help immediately!
Pinterest is a haven for beauty professionals and salons trying to gain clientele or become more relevant in the beauty industry. Besides a personal or business website, social media platforms such as Pinterest have become a necessity when it comes to marketing your business or yourself as a beauty professional.
If you aren’t familiar with Pinterest, it’s the fastest growing social media platform that has about 20 million unique visitors every month. Pinterest encourages you to create virtual boards (think “vision boards”) and allows you to categorize and keep pictures of anything from clothes, decoration ideas to must-try recipes and unique DIY projects.
Since the beauty industry is all about creating something visual, Pinterest is an extraordinary marketing fit for beauty-related professions, businesses and products. Hairstylists can post pictures of their last hair show or clients with a new hairstyle or highlights. Makeup artists can post colorful new looks and spas and salons can feature pictures of the inside of their location as well as promote new products.
The best thing about Pinterest is the rapid rate in which your business or product can be shared with a number of users. Similar to Facebook, once a Pinterest user “pins” your image, it is then visible to that user’s own Pinterest followers. If one of their followers also “pins” the image, that user’s followers also see it. Even better, Pinterest is often used as a search engine for photos and a great source of inspiration for new looks. So, using relevant hashtags and thorough descriptions of each pin will increase the chances of others finding and following your boards.
The next best thing about using Pinterest for marketing your beauty business is that pins can all be directly linked to your personal website or blog. With one click, a potential client can be connected with your whole beauty portfolio. Potential new clients might pin a picture of the funky interior of your salon, and by clicking on the picture, can be connected to your business website.
One note of caution – always pin photos from the original source to avoid copyright issues. Never pin images from a Google search. Always start from the original website before pinning an image. Generally speaking, if a blog or website has a pin-it button next to a post, they are giving you permission to pin the images. And always give credit where credit is due.
Signing up for Pinterest is free and starting a page on Pinterest for your beauty business is incredibly easy. If you are unsure on how to get started, reach out to a social media manager and see how they can help you and your business gain some website traffic or potential new clients from Pinterest.