Everyone knows that beauty bloggers are making their mark on the web and the beauty industry, but did you know that video bloggers (also known as vloggers) are making a big splash, too? With websites like YouTube and My Social Beauty making it super easy to post beauty tutorials to the web, beauty aficionado’s are posting videos in droves and becoming beauty industry stars!
Lauren Luke
Last year UK beauty vlogger Lauren Luke launched her own cosmetics line, By Lauren Luke. The line was picked up by beauty giant Sephora, and is sold at over 135 Sephora stores. Not too shabby, huh? If that wasn’t enough, Luke also released a beauty book in the UK and has her own Nintendo DS video game!
Michelle Phan
Recently, 22-year-old beauty vlogger Michelle Phan was named Video Makeup Artist for prestige beauty brand Lancôme. With over 500,000 subscribers to her YouTube channel, Phan will produce one video per month using only Lancôme products, according to WWD.
These beauty vloggers, and others like them, are making the beauty industry take notice of their influence on consumers. Luke and Phan are examples of vloggers who have parlayed their influence into bonafide businesses and beauty careers. So, what are you waiting for? Grab your webcam and post a beauty tutorial!
