It’s the age old question of what women want. And men, too. What are customers looking for when they choose a salon? A recent research study from Pivot Point International showed that consumers have specific desires in the types of salons that they visit. Some of the most important factors that clients consider in choosing a particular salon are the sanitation of the salon, location of the salon, punctuality of the hair designers and the cost of cuts. The same research study found that over 50 percent of hair clients visit their salon more than six times in a year. Hair shaping is one of the most sought-after services by clients. It also became apparent that clients want more than a good haircut when they visit a salon. They want to be treated with respect and be in an inviting atmosphere that has a warm ambiance. In addition to these base desires, there are a few other things that clients seek out in salons:
Clients Want Strong Relationships
After a client has visited a particular hairstylist more than a few times, he or she wants to feel like “part of the crowd.” Some elderly people get their only social interaction in the fun atmosphere of a salon. They want to know that they matter to their hairstylists on a personal level. A hairstylist can establish a long and loyal relationship with a client by listening to the client and respect his or her wishes for their hair cut, color and style. The client wants to know that his or her lifestyle has been taken into account when a stylist does his or her hair. For example, a busy mother of five children may want a cute style that does not take hours to achieve in the morning. On the other hand, a young woman in her 20s with no children may have a little more time in the morning may want a trendy haircut that makes her feel like a model and is happy to spend a bit of time doing it every morning.
Clients Want Valuable Services
Clients like to feel like their hairstylists go above and beyond for them in delivering hair cutting, coloring and styling services. Any extra gesture that a stylist can add to an appointment will help a client feel appreciated, and hopefully become a loyal returning client who refers his or her friends for your services. This is a great reason to keep up with cosmetology continuing education - make sure you are continually growing and evolving as a stylist so you can offer new services to your clients. Whether a stylist offers a free sample of a new shampoo product or gives an incredible scalp massage, there are numerous ways that a stylist can add some value to a hair appointment at no cost to the client and make them feel truly special.
Clients Want Clean Salons
Hair clients want to know that a salon staff takes pride in its salon. One way that a staff does this is by keeping the floors swept and keeping mirrors clean, as well as all stylist stations neat and tidy. Clients also want to be able to breathe in a salon space without smelling the vapor of nail polish or other chemical substances throughout their entire appointment – make sure you’re ventilating well. Not only do clients appreciate the cleanliness of a salon, but a salon also benefits from its dedication to a clean environment. Minimize the salon’s liability for injury or infection by keeping cleanly swept and dry floors that are safe for clients to walk on, and sanitize all equipment properly to protect client safety. If you’re proud of your salon’s level of cleanliness, feel free to brag about it a little with signs customers see right when they walk in the door!
This shouldn’t be news to anyone. Every one of us should be living and breathing this model day-in and day-out in the salon setting. In short, clients just want to go to a salon that they know has a professional environment and has hairstylists who are committed to their jobs and want to give great haircuts and styles. So make sure you’re delivering on strong relationship-building, adding value to your services and maintaining a clean salon setting and you will be well-equipped to attract new customers, keep loyal customers, and get lots of referral business from satisfied client.