
Although skin is often the focus of anti-aging products, the look and feel of peoples’ hair can also make them seem old. Hiding grays by coloring hair is probably the most obvious strategy for regaining a youthful appearance. However, graying isn’t the only sign of aging that hair shows. The latest anti-aging trend for hair? Botox.
No, seriously. Botox.
In August of 2010, Redken released their Time Reset line of hair products, which contains several ingredients targeted at fighting the signs of aging in hair – including the extra-special Intra-Cylane to reinforce hair strands and fill in gaps in each strand’s cuticle layer, repairing damage and creating volume.
Now L’Oreal has jumped into the ring with the release of their Professional Fiberceutic Fiber Filling Treatment. While Redken’s Time Reset products were designed primarily for at-home use at around $13-20, L’Oreal’s product is an advanced treatment that’s only available through salons. It reportedly costs in the $100 range and lasts for at least six weeks.
And it’s already rumored to be a big hit with celebrities, especially as awards season closes in. Stylist Negin Zand of West Hollywood Salone is said to utilize the treatment, and while she’s mum on the particulars, her clients include Reese Witherspoon, Angelina Jolie, Scarlett Johansson, Carey Mulligan and new-Mrs.-Justin-Timberlake-to-be Jessica Biel.
Word on the street is that L’Oreal will soon be offering a competing line of consumer Botox-for-hair shampoos and conditioners to go up against Redken’s products.



















