The 2012 London Olympics are not just a time for athletes to reveal their tremendous talents and athletic abilities to the world. Rather, it is also a time for everyone who works “behind the scenes” to gain recognition for their efforts into making the 2012 London Olympics a successful series of events. Hairstylists, makeup artists, wardrobe stylists and cosmetologists are all responsible for helping athletes look and feel their best during the intense competitions of the 2012 London Olympics.
Pure Beauty: The Canadian Swim Team
One example of the brilliant work that cosmetologists put into the 2012 London Olympics can be seen in the synchronized swimming teams. The makeup of women on the Canadian swim in particular team looked spectacular at the 2012 London Olympics. It only takes seeing a couple photographs of these gorgeous women to see how much waterproof mascara must have been required to give the swim team its look of true beauty. Dany Sanz is one makeup artist who has been accredited with creating the dramatic look of this swim team. Makeup artists who serve the synchronized swimming teams must be very knowledgeable about what makeup products and looks will be preserved in and out of the water, but also they are charged with creating brilliant, eye-catching, memorable makeup designs that are visible from the stands! Make Up For Ever is even a sponsor of the Olympics, particularly for their waterproof mascara line marketed to the synchronized swimmers.
It Takes Skills to Prep Athletes for the Olympics
To get athletes ready for the Olympics, it is essential for cosmetologists to use their skills and knowledge of beauty products. Cosmetologists need to know exactly which products will now fade or become removed due to perspiration. Cosmetologists have the demanding task of applying makeup to athletes that looks natural and will not wipe off in the middle of tough competitions. Think of the gymnastics and acrobatics teams, for example. They usually bright, coordinated makeup looks that correspond with their uniforms they wear in their Olympic events. You need to see a complete, coordinated beautiful makeup look that’s not going to get wiped away and smudged as they sprint across the mats and perform intense acrobatic routines. Many track stars and heavyweight lifters have also expressed a desire to look their best while competing, even though their events are not traditionally focused on hair and makeup. Whatever it takes to make them feel calm, confident and comfortable while they’re performing their amazing feats!
The Right Olympic Hairstyles
Another important aspect of the 2012 London Olympics is the hair styles of athletes. Athletes must have the right hair styles to allow them to compete without hair interfering with their vision, and in the case of visually-oriented events like acrobatics, something that is elegant and refined at the same time! The right hairstyles for the Olympics must also look chic and professional. The 2012 Canadian swim team is a great example again of the sheer brilliance of cosmetologists. If you take a look at the hair styles of these gorgeous women, you will see that they all have consistent, slick buns. Many synchronized swimmers use gelatin to keep their hair slick and shiny in the pool – who would have thought?!
Great Olympic Fashion
Having the right makeup and hairstyles is great, but taking it to the next level are London Olympic fashion choices for the teams, essential for allowing athletes to look and feel their best. Having the right clothing for the 2012 London Olympics is not inexpensive. Just take a look at the cost of the blazers for USA Opening Ceremony blazer for the men’s teams. These blazers cost $795 each! The blazers were designed by Ralph Lauren. The elegant look of the blazers made the men look great during the Opening Ceremony. For Britain, designer Stella McCartney has stolen the show. This fashion designer featured over 500 original pieces from her own collections in the London Olympics.
Other Things to Look Out For During the 2012 Summer Olympics in London
Courtesy of TIME Magazine
- Nail care line Butter London released an Olympic Heavy Medal line of polishes in gold, silver and bronze. (Wouldn’t it be cool to see nail polish lines for the different countries’ flag colors?)
- Make Up For Ever marketed their waterproof mascara line to Olympic synchronized swimmers (so it must be incredible, right?)
- Olympic swimmer Michael Phelps is a brand ambassador for anti-dandruff shampoo Head and Shoulders (flake-free luxurious locks under those swimmers’ caps)
- Olympic track cyclist Victoria Pendleton is the face of the Pantene Pro-V hair care line (keeping her tresses gorgeous under the sweaty bike helmet)
Of course the spirit of sport and the incredible athletic feats Olympians do is the primary focus, it is also incredible to consider the amount of work that goes into making the Olympians look beautiful. There are thousands of dedicated cosmetologists who make this great event happen for the athletes!