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Posts Tagged ‘recession’

Cosmetology Careers Secure in an Uncertain Economy

Posted on: July 30th, 2012 by Heather No Comments
Stable Jobs in a Down Economy

Not to gloat, but cosmetology jobs are more secure. Hate to say we told you so? :)

In today’s economy and job market, it seems that few careers are guaranteed to withstand these uncertain times. Despite recessions and economic shifts, jobs that involve providing a helpful service to others, such as stylists and manicurists, offer a measure of security not seen in other career fields. According to a recent article in The Wall Street Journal, the reason for this stability is simply that these service-oriented jobs cannot be outsourced abroad or accomplished by automated machines. As noted by 37-year old Manhattan barber Israel Kakuriev, no one is heading to India or China to get a cheaper haircut.

This is not to say that everyone who enters the field of cosmetology will find and retain the perfect job. It still requires hard work, good cosmetology training, marketing yourself and being good to your clients. However, cosmetology students and professionals need not fear that their positions will be filled with robots that cut and style hair like some other types of workers dread.

People value their appearance and are often willing to pay more for the look they want. Those who can afford beauty services typically feel that their appearance is crucial to their image, making them more likely to cut back in other areas, thus carving a secure niche for cosmetologists who provide quality services.

Another reason that cosmetology can be a lucrative career in a recessed economy is because it is quality-based. Someone who is extremely proficient at his or her job can build a larger network of loyal clientele and ensure a strong word-of-mouth promotion, which serves as free advertising for services.

In addition, most cosmetologists earn a large portion of their income from tips, meaning that there is always a possibility of increasing your income based upon excellent performance. This gives cosmetologists a unique advantage over strictly salary-based jobs, which are subject to the ups and downs of the market and do not always reward employees for doing their job well.

Highly equipped and well-trained cosmetologists provide a both a pampering and functional service that people will continue to need and want. (Almost everyone has a head of hair that needs maintenance.) As the general public searches for ways to trim budgets and eliminate expenses, personal appearance will still fall under the category of necessary expenditures.

While some people may opt to try their hand at more do-it-yourself (DIY) stuff in the down economy – like repair work around the house – most people lack the necessary skills and confidence to cut their own hair. Services offered by cosmetologists are not likely to get pushed to the DIY project list. (Fortunately, consumers know the very real risks of messing up trying to cut their own hair!)

According to a study compiled by the Massachusetts Institute of Technology (MIT), the number of clerical jobs available increased only five percent between 1989 and 2007. In contrast, personal service jobs, such as hairdressers and estheticians, increased by a whopping 36 percent. And even in the thick of the recession and economic downturn from 2007 to 2010, these types of jobs were still in demand, showing a two percent increase.

The takeaway for students and professionals is that cosmetology careers are among the most secure jobs in an uncertain economy, and don’t let fears of a down economy and recession troubles stop you from pursuing your dream of becoming a cosmetologist.

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Why Appearance Matters in the Great Job Hunt

Posted on: December 5th, 2011 by Beauty Schools Directory No Comments

Appearance Matters When Job Hunting Infographic
Via BeautySchool.com Beauty Jobs Outlook

If you want proof that the cosmetology industry is recession-proof, just take a look at the eye-opening facts and stats in BeautySchool.com‘s infographic that detail the importance of appearance in competing for a job. Looking good and feeling confident about how you present yourself to the world can positively affect how others perceive you – it’s just a fact. And that’s what we’re in the business for; not to create cookie-cutter beauty but to help everyone break out of their shells and feel fantastic.

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Recession Fabulous: Cosmetology School Services on the Cheap

Posted on: July 2nd, 2009 by Beauty Schools Directory 4 Comments

recession-cosmetology-school-pamperingThe recession has unfortunately extended into summer.   Most economists are say signs point to the recession lightening up by the end of the year – but I can’t wait that long for a haircut, can you?

Since the recession hit, the concept of a “staycation” has become incredibly popular.  Many luxury resorts and vacation spots around the world offer salon-and-spa services, and that salon-and-spa pampering  is often an integral part of the trip for some vacationers. But with so many people staying home and trying to save money, they may feel that salon-and-spa days are out of their reach.  As a cosmetology student, this can is the perfect opportunity for you to swoop in and save the day.  Your cosmetology school can offer all the services of a day spa at lower prices than the big-name hotels and spas.

Clients are looking for a lower-cost spa experience, and you are looking to get hands-on practice in cosmetology techniques, so you are a perfect match for each other!  This situation provides a huge opportunity for beauty students and cosmetology schools.  In the past, people have been wary of the service they’ll receive from students at a cosmetology school, so having clients on a budget come in for pampering services in is a great way to prove how modern, professional and enjoyable cosmetology student services can be.  You’ll gain a great deal of experience in your area of cosmetology before you graduate and possibly even build up a client-base that comes with you when you start your career.

So, as a beauty student at cosmetology school, make sure you spread the word on the low cost and high quality of the services your cosmetology school can provide.  The recession is usually a bad thing, but it can be a great opportunity for you.

Is your cosmetology school doing anything to take advantage of these new opportunities? Do you see more clients on a budget coming through your doors?

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Are beauty careers recession proof?

Posted on: June 4th, 2009 by Beauty Schools Directory 7 Comments

In troubling times, most people feel that their careers could be in jeopardy – but there are a few careers that are not seeing the ax. Cosmetology and beauty careers are among those seeing an increase in demand for skilled professionals.

Some people might feel that spending money on cosmetology services to make them look better will be put on hold in troubling financial times. But it turns out it’s the exact opposite! Since the baby boomers are aging, many feel the hands of time are ticking against them and some will do anything to erase Father Time from their faces, hands and hair. Also, many people can no longer afford those luxurious vacations, and instead take a luxurious trip to the salons and spas.

Many professional women want to make sure that they’re looking their best so that they’re ready for that last-minute job interview or looking polished when out networking.  And everyone still wants to look beautiful for the big events in their lives, such as graduation and weddings.  That means there is an ever-growing demand for licensed estheticians and cosmetologists.

Training to become a beauty professional might be a smart move in troubling times. The demand for cosmetology, hairstyling and esthetics professionals is increasing – even during the recession. And when the economy starts to take off again, studying to become and working as a beauty professional could secure your future even more.

We want to hear from you! Beauty professionals and students, are you worried about the pinch of the recession economy? Or do you have a steady stream of business in these troubling times?

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How to Make Your Cosmetology Career More Lucrative

Posted on: May 28th, 2009 by Beauty Schools Directory 4 Comments

U.S. News and World Report declared hairstyling and cosmetology one of the best careers for 2009. That’s no surprise considering how well being a cosmetologist fits US News’s “Best Career” specifications:

1. Job outlook
2. Average job satisfaction
3. Difficulty of the required training
4. Prestige
5. Pay

Essentially, cosmetology tops the list because it meets the five basic qualifiers: there always seem to be openings available for qualified cosmetologists, they love their jobs, training is rapid and cost-effective, people and clients have a high opinion of professional cosmetologists and they make good money.

But what are some of the other unspoken benefits of being a licensed cosmetologist?

First, this career is a fashionista’s dream. It’s one of the rare fields with good job opportunities in which you’re rewarded for staying current on fashion and design. You gain prestige and client approval because you spent a few hours over the weekend catching up on Project Runway, E! Entertainment TV gossip, and Tabatha’s Salon Takeover.

Second, your job can’t be “outsourced” to people with questionable credentials. It might seem obvious, but a cosmetologist and their clients’ relationships are very personal. You can’t fake this type of customer service over an international phone line.

Third, the beauty industry manages to keep expanding and improving every year with services and customer avenues. Cosmetology is a huge part of the beauty industry, which is literally a multi-billion dollar and growing business sector.

So how do you make this dream cosmetology career even more lucrative?

Specialize. A creative career demands creative solutions. So evolve into a niche specialty that you can put your personal spin on. One example is finding lucrative work building and styling wigs and hairpieces. The country’s population is aging, and with age comes hair thinning and loss for both men and women. You can help people who have lost their hair due to age, disease or accidents, or you can go for a more exciting angle and design hair pieces for stage, screen, and TV productions.

Are you in cosmetology training, or already in the cosmetology field? Do you plan on specializing? How will you create your own signature line of service?

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