Another reason that cosmetology can be a lucrative career in a recessed economy is because it is quality-based. Someone who is extremely proficient at his or her job can build a larger network of loyal clientele and ensure a strong word-of-mouth promotion, which serves as free advertising for services.
In addition, most cosmetologists earn a large portion of their income from tips, meaning that there is always a possibility of increasing your income based upon excellent performance. This gives cosmetologists a unique advantage over strictly salary-based jobs, which are subject to the ups and downs of the market and do not always reward employees for doing their job well.
Highly equipped and well-trained cosmetologists provide a both a pampering and functional service that people will continue to need and want. (Almost everyone has a head of hair that needs maintenance.) As the general public searches for ways to trim budgets and eliminate expenses, personal appearance will still fall under the category of necessary expenditures.