First, let's talk about the beauty market. The customer dictates the new “flavor" for beauty. Since I have been keeping my eye on beauty, including color trends, fashion, style and hair care, I can identify that the customer is looking for the science of the natural beauty cosmetic. So what does this mean to you as a hairstylist, colorist or makeup artist? As an artist myself, I can safely say that colors will come and go, trends and fads will be buried and resurrected forever, but one thing is for sure - the new beauty customer is looking for safer, non-toxic, high quality home-grown beauty products from botanicals, not from the bottle. I am passionately engrossed on educating young women and men on researching and buying safer products for home and professional use. This is not just a passing trend. Bringing Green to Beauty is now becoming a "Lifestyle" for many. This idea is based on health and well-being for the betterment of society to live a "richer" "greener" life. If you take your health seriously then take your beauty seriously...and go green.
Terry Ruvo is the author of TerrysEyeOnGreenMag, which publishes a new issue every month exposing readers to green and organics in the beauty industry. Contact Terry directly at firstname.lastname@example.org.
Are you graduating from cosmetology school, setting up your own shop in town, or selling beauty products on the web? Are you wondering what will be the next trend or beauty breakthrough? Have you thought about what will set your business apart from the rest? And of course, what will bring you the most ROI (return on Investment)? How about having the client finesse skills that retain and bring future clientele? Overwhelmed? I don't blame you.