Harvard graduate Grace Choi is gearing to blow up the $55 billion beauty industry with 3D printed makeup. This serial inventor has plenty of brains and is the creator of Mink. Mink is a 3D printer that allows the user to select any color online and print it into an eye shadow pod. Somewhere in the near future, it will be able to print other cosmetic products like blush, powder, lipstick and foundation.

If you’re thinking this technology may be out of your league, you should know that you don’t need a boatload of cash, you don’t have to know how to code- you don’t even really need to grasp how 3D printing works. So, how does it work? Consumers will have to purchase the printer itself, buy ink and substrates. Choose a color anywhere on the Internet and copy the hex code into a program like Paint or Photoshop. The ink in Mink is cosmetic grade and comes from the exact same places as many popular and trusted brands. There will even be a Mink case that the makeup pods go in. This is just too cool! Picture this. Take a photo of a tropical turquoise flower and in less than a couple of minutes, you can print out an eye shadow in that exact color!

Submitted by Elizabeth on 04/23/2015 - 09:43
thinkstock-200290112-001

Both techy women and those who like a bit of glam can expect to see Mink on the market this summer. Initially, the Mink printer will cost around $300, but it will likely be less in the near future. Choi expects that a lipstick will start out in the Maybelline price range. What’s the inspiration behind Choi’s Mink printer? She’s an entrepreneur who wants to empower women to make their own beauty choices. For her, this proprietary invention goes way beyond addressing an outdated business model.

Without a doubt, the beauty industry is a bit anxious with the inevitability of change – not the mention the potential loss of revenue Mink may preempt. However, Choi is very open to collaborations and partnerships with brands in the beauty industry. However, she’s not open to any other company taking equity or buying her out. With a partnership, she may be open to having cosmetic companies manufacture their own base materials to be compatible with Mink. There are really a variety of ways cosmetic companies can get involved in the Mink platform. She’s also creating innovative partnerships with companies that manufacture printers.

Mink is a fun product and targeted to females aged 13 to 21. And with the convenience of getting what you want when you want, it will come as no surprise if the older female generation jumps on the bandwagon too.

Sources:
Forbes, http://www.forbes.com/sites/deniserestauri/2014/06/30/a-harvard-woman-is-blowing-up-the-55-billion-beauty-industry-with-3d-printed-makeup/2/
Entrepreneur, http://www.entrepreneur.com/article/233705

NonCommercial