Posted on: May 16th, 2013 by Beauty Schools Directory No Comments
Regulation and licensure of beauty professionals is a vital component to keeping the field professional, as well as safe and protected for the consumer. Many states are pushing for deregulation of industries, and the cosmetology professions are no exception. The stated goal of deregulation is to increase employment in the field and competition among providers. However, the U.S. Bureau of Labor Statistics predicts a growth rate of at least 14-18% in the cosmetology professions by the year 2020.
In an effort to determine the mood of consumers regarding regulation and licensing of the beauty professions, the Professional Beauty Association (PBA) conducted a national poll in December 2012. The study was completed online immediately following the election of November 2012, and involved 1202 Americans who voted in the 2012 presidential election. The margin of error for the study was +/- 2.83%, which places the confidence level in the results at 95% or more.
The results of the poll were overwhelming: 94% of U.S. voters studied supported requiring beauty professional licensing and regulation. The main reason cited for this support was the need to protect the public from health issues, and to improve the quality and safety of the beauty industries.
The respondents generally did not understand the connection between public health issues and beauty licensing prior to the poll. However, when informed of the issues, 67% agreed the connection was important. 80% of voters studied knew beauty professionals attend a school to receive their license. They were less likely to know this training includes preventing disease and identifying health issues. Eighty-two percent (82%) of the respondents felt deregulation would negatively affect safety and quality in the beauty industry. Education, licensing, regulation and continuing professional education give standards and accountability to practitioners and businesses for cleanliness, sanitation and safety.
The study is highly valuable in that it identifies what messages are important to convey to beauty professionals and consumers. The most compelling message in favor of continued licensure and regulation is that of sanitation and public health. This message showed consensus among voters of all ages and political affiliations.
The PBA has launched a campaign among its members to increase pride in the profession and to reinforce the need for licensing and regulation. Called the “I Am” campaign, it encourages beauty professionals to share their pride in their profession. Beauty professionals should share the message of what licensing means and why it is important. They receive information and resources about the effects deregulation would have on the supply chain within the beauty industry. Manufacturers, distributors, salon business owners and the licensed beauty professionals would all be affected.
However, the consumers would be the ones carrying the most risk if beauty professionals were no longer required to be accountable to a licensing board. The state boards regulating cosmetology and other beauty professions have a consumer complaint resolution process, salon and business inspectors, professional testing requirements and oversight of operators within the professions. These all help protect consumers from negligent and unsanitary practices, untrained operators and shady business practices. Without regulation and licensure, beauty operators would no longer be required to attend a beauty school or pass exams to prove their skills. Obtaining beauty services would be completely at the risk of the consumer.
Posted on: April 17th, 2013 by Beauty Schools Directory No Comments
Many students starting beauty school are excited, nervous and a little overwhelmed. Receiving your first beauty school student kit makes the whole thing more real for you and brings the excitement home. Beauty school students talk about it as if they are opening holiday presents. They express a sense of pride and accomplishment for having gotten this far in the process, and are feeling they have set their futures into motion. Their long-awaited dream has started to become reality!
The standard full cosmetology student kit comes with everything the student will need to learn to perform every basic service for a client. Kits can be purchased online already createdfor a particular state and their licensing requirements, or various general kits can be ordered. Students can choose whether their kit comes in a rolling suitcase, a rolling aluminum case, or a rolling plastic kiosk with drawers. Inside the kit are sets of combs, brushes, shears, scissors, razors, items for mixing and applying hair color, clips of all kinds, sprays, a blow dryer and diffusers, flat iron, curling irons, perm supplies, hair dyes, apron, capes, coloring caps, mirrors and textbooks. Some kits come with mannequin heads, each with different hair types.
For those whose schools will include manicurist training, kits may include a complete manicure set including mannequin hands and feet, tools for working with artificial and acrylic nails, manicure tools, polishes, polish removers and lotions. Barber kits focus more on men’s hair care and shaving needs. Kits include clippers, brushes, combs, razors, capes, sprays, gels, alcohol, powders, face creams, a manikin head, perm rods, mirrors, and towels.
Depending on the kit needed and the school, a student might have to purchase their own plastic gloves, hair samples, neck strips, a perm kit, hand sanitizer, hair spray, conditioning spray, measuring spoons, hair bleach and shaving cream. Most schools will provide students with a list of exactly what items are needed as part of their enrollment package. Many schools have students keep the kit at home, and only bring what is needed for the current week’s studies. Other schools have students keep the entire kit locked and stored at the school, so every item is always available.
The pre-made state test kits often don’t include a curling iron, hair dryer or lab coat if applicable. In this case, the students would need to bring their own from their regular kit in order to take the test. Students should also check their kits upon arrival, to make sure all items are packed securely and in the right places, and everything is in working condition. Schools emphasize that students must keep their tools and kit materials in top condition because they will be used during the state practical exams. Items should be labeled and sterilized for the practicals, and stored in mini-kits or plastic bags for each procedure. Experienced cosmetology instructors advise bringing extras of almost everything in case something is spilled or dropped during the exam. Students can also purchase specific practical exam kits, already labeled and prepared for any given state’s exam. The examination stresses infection control and safety above all other tasks, so students should follow the proper procedures at all times.
If a blood spill occurs or is simulated in the test, students must follow the NIC Health and Safety Standards. A student can be dismissed from the exam immediately for failure to do this. It is also suggested that students bring a container of water to the exam if it will be needed for any section of their state’s exam. They may also bring a Thermos of hot water if it will be needed. A basic requirement for all states, however, is that everything is clearly labeled and obviously clean and sterile. Students are also expected to keep their work area clean and sanitary throughout the exam.
Cosmetology student kits can range in price from just a few hundred dollars for smaller kits, to about $1,200 to over $2,500 for the larger, more complete kits – it all depends on what your school’s supply list includes. Many schools require mannequin heads, hands and feet as part of the kit to practice the techniques you learn throughout your time at the school. Some schools have student kits available for purchase as a package with tuition and books. Others provide a list of approved vendors and allow students to create their own kits through direct purchases. Still others recommend the purchase of a specific complete kit from a vendor they approve, as long as it includes all the items on their school supplies list.
If a student has purchased a kit from the school, the school typically does not let any item be returned. They consider opening the kit to be opening each individual package within, and therefore used. Kits usually do not include student uniforms or scrubs, so these must be purchased separately. (Check out theseadorable cosmetology aprons and frocks.) Usually cosmetology textbooks and exam materials are included in kits purchased through the school. A few schools provide students only with the parts of the kit they will be using in class each week, and by the end of the course, the student will have acquired a full kit and be ready for the licensing exam.
Regardless, students are expected to care for their equipment and their kit carefully, and to replace any broken, lost or damaged items immediately. So, choose the kit that will meet the requirements for the state and the school, and the method of carrying the kit that best suits the student. Then, enjoy opening the presents when they arrive!
Here are some videos of students at various beauty schools walking you through what comes in their school’s cosmetology student kit:
Posted on: March 26th, 2013 by Beauty Schools Directory No Comments
We tagged up with beauty industry veteran and marketing expert Mike Nave, who is the publisher of Beauty Industry Report, one of the most extensive monthly newsletters for executives int he professional beauty business. He shares the story of how he broke into the beauty biz and offers his hard-earned advice on how to market yourself and be successful as a beauty professional.
Beauty Schools Directory: You have more than 20 years of experience working in the beauty business. Tell us about that journey and the different roles you have played.
Mike Nave, Beauty Industry Report Online: It definitely is much more than 20 years. I was born in the beauty biz and no doubt I will leave it when “they throw dirt on my face!” My father started Mercury Beauty Supply just after the end of World War II. As a teenager I started working at the family business part time until I graduated from college with a degree and told my dad I was going to get a “real job.” After two months searching I came home and proudly told him I received an offer from the Southern California Edison Company in their management training program. Dad of course congratulated me and asked about the position. I told him the first 90 days I would be reading gas meters. He went through the roof and said, “You are nuts! You start working at Mercury on Monday morning!” I of course was relieved, but told him, “OK but only until something better comes along!” I was there for 35 years and did every job from working in the return department to being CEO. We sold the company at end of the ‘90s. The company had a great 55 year run! I was too young to retire and I always thought I knew more about marketing products than the company sales people that called on our company. I remembered the line comedian Jackie Mason said, “When you are a gentile and out of work you become unemployed, when you are Jewish and out of work you become a consultant!” I took his advice and have been doing sales and marketing consulting for the last dozen years, working with many companies including being fortunate to have brought Moroccanoil to the US Salon Market, where I set up the original distributor network for the company and the distributors who we put on refer to me at the “Moroccanoil Angel!”
BSD: Tell me why you founded the Beauty Industry Report. What void were you filling in the business?
Nave: Bob Oppenheim was a guru in the salon industry and during part of his career he did business with our distributing company when he was working with Clairol, which at that time was owed by Bristol Meyers. Our company was a unique distributor for Clairol because we were not only distributing in the professional beauty field and buying from Clairol Professional Division, but we were also buying the retail Miss Clairol line from the company’s retail division. When Bristol Myers acquired the brand their legal department did not know how to deal with our company because of our unique situation, so in all their infinite wisdom they decided to terminate our professional business relationship. Bob had to be the bearer of the bad news. However he figured out a solution to our plight by have our “former” professional division salesman continue to call on us and take our order but instead of the normal former procedure of sending it into the company he went to nearby State Beauty Supply and put the order in thru them and we continued getting our professional line goods. Bob continued to be a friend and stayed in touch. At the time he was writing the only professional beauty field executive newsletter and in fact had two: one targeting salon owners and salon professionals, and the other to the mainstream manufacturers and distributors. As time went by the newsletter was becoming more of a burden as Bob was starting to wind down his career towards retirement. He sent back to all the subscribers the money on their unused subscriptions and closed down the publications. I felt the industry definitely could use an executive newsletter and decided to fill the void. At the time I was publishing Beauty Store Business, (BSB), a magazine I had started, and I also thought having a newsletter would be a great way to get more subscriptions for my magazine, which it did. After a couple of years I sold BSB and at the time had started my consulting business and again thought the newsletter was a great asset to give me visibility and also the opportunity as a member of the “press” to be able to get in front of just about any pro beauty biz executive. It definitely has proven valuable to me in many ways.
BSD: Beauty Industry Report has been called the “score card” of the beauty business, so you’ve no doubt seen many successes and failures. What are your tips for a beauty professional, salon or store to be successful in this popular and competitive industry?
Nave: If I had the answer I would have retired year ago. One constant in the ever changing professional beauty world is “What’s New.” It drives the business, whether it’s a new company, new product, new salon service, it’s always about what’s new. From a marketing standpoint there is a large banner I have seen hanging in a number of marketing offices that’s titled, “The 22 Immutable Rules for Marketing Success.” The first one states, “Be first to market and hold your position.” It has an asterisk next to it. As you read the other rules listed, they are valid and needed action and you agree, “Yep got to do that one, and that one, etc.” However you then read, “Do number 1 and don’t worry about the other 21. That’s it.” A number of years ago Jim Markham hit with PureOlogy, a line of hair care for serious hair colorist and users. It filled a void, up to that time there were shampoos for normal, dry, oil and tinted hair. With hair coloring being the driving force of our industry Jim struck gold by being the first company to market a complete line of products targeting women that colored their hair. Needless to say he went to the bank. Six years ago I was fortunate to hook up with the founder of Moroccanoil who brought his product line, the first one using argan oil and created the oil treatment category and used his strong position of being first to market and protect his brand and position. Today Moroccanoil is a worldwide winner.
So my tip is if you plan come to market, don’t do it with another me-too line. The other tip comes from a marketing guru, Simon Sinet, whose best-selling book Start With Why gives you the secret to success for Apple, Costco, Trader Joe’s, Southwest Airlines, and others. His premise is every company does three things: what they do, how they do it, and why they do it. Simon pointed out that all companies know what they do and most know how they do it, however when it gets to the why, they are fuzzy or just plain don’t know. He goes on to assert that ultimately it is the company’s WHY that attracts and keeps customers. He uses Apple to make his point. Apple’s why is simply that they provide innovative solution for individuals. When they announced the introduction of the iPad, customers flocked to their store buying them up. Why? Because of Apple’s great track record of one after another innovative product success.
My recommendation for success is if you are a marketer, look to be first to market with your product line, and hold that position and you go to the bank! For those that already have a company that is either marketing products or services is to pick up a copy of Simon’s book and focus on your company’s WHY.
BSD: BIR has the most extensive calendar of beauty shows, conferences and events on the web. In your opinion, what are a few of the absolute most important shows for a budding cosmetologist or beauty professional to attend?
Nave: The five major salon trade shows: ISSE Long Beach, America’s Beauty Show in Chicago, International Beauty Show (IBS) New York, Premiere Orlando and IBS LV.
BSD: Do you have any networking tips for new beauty professionals just entering the business?
Nave: Get subscriptions to a couple of the top trade show magazines i.e. Launchpad, Modern Salon, Nails or Nailpro (for nail techs) or Dayspa, Dermascope (for estheticians), attend trade shows and join appropriate organizations (Professional Beauty Association).
BSD: What are the newest beauty names or businesses to watch in 2013?
Nave: Nubar Cosmetics (nail care), Glimmer Body Art (temp glitter tattoos), Connecting Hair (hair extensions) MILK by Garrett Markenson (hair care).
Posted on: March 19th, 2013 by Beauty Schools Directory No Comments
We sat down with Beauty Brands Master Stylist and Advanced Trainer Michelle Reid-Angell, who is a fully licensed cosmetologist at the Beauty Brands at 9570 Quivira Rd in Lenexa, KS. She has eight years of experience as a licensed cosmetologist, and her career has been upwardly mobile since the day she hit the salon floor. She offers insider insight on what to expect on your written and practical cosmetology exams, as well as how to prepare for a salon technical demonstration when you’re interviewing for jobs. She gives excellent advice about how to choose the right beauty school for you. She offers tips from her own personal experience on how to work hard to create the beauty career you really want.
Without further ado, meet Michelle Reid-Angell!
Introducing Michelle Reid-Angell.
I’m Michelle. I’m currently a Master Stylist and Advanced Trainer at Beauty Brands, and I’ve been a cosmetologist for 8 years. I discovered my passion for cosmetology when I was probably about 7 or 8 years old and I knew I wanted to cut, color all my Barbies myself, and I probably started coloring my own hair myself when I was about 12 with Manic Panic Hair Dye. Then eventually over time I realized that there wasn’t a job creative enough for me until I found cosmetology.
What were you looking for in a cosmetology school?
A great question when you’re a cosmetologist. I actually got my training at what was Superior School of Hairstyling in Olathe, Kansas and it is no longer, it was bought out by Xenon, which I hear is also a great school. I will tell you that I traveled to Topekaand looked at their schools and I even looked in California as well. My deciding factor for where I went was diversity. I wanted a cosmetology school that offered not just a specific clientele that you get, but a little bit of everything.
What kinds of questions did you ask potential beauty schools?
I asked of course the basic questions – What are the hours that need to be completed? How do you handle training and preparation for your state board tests, your licensing? A big one I think is important as well is how they’re going to help place you in your job market when you’ve completed your graduation and your time. I asked all of those questions as well as their full-time and part-time hours, how they work that. You know, just the basic things of life so you can create a life around school if you have to. Also, what types of services they got as walk-ins when you’re out on that floor. Did they do just highlights, just haircuts, a lot of relaxers, just perm sets – so I could get my hands into everything and get the best education I thought I could.
What does it take to become a Master Stylist and get to that point in your career?
To become a master stylist at the company I work with, it’s kind of a tiered level. The requirements are pretty much the same across the board. It all focuses on your clientele, the biggest part, meaning how many people you see on a regular basis that come directly to you as a request. That’s a huge portion of it. The other portion with the company I work for is your dollar-per-hour, so what you’re doing per hour while you’re there. And I do work for a commission-based company. If you’re not doing a service, you’re not ringing anything to make money on. It’s not an hourly wage. The others are education. You have to have advanced education requirements, meaning business building, advanced cutting and color techniques to build up to that requirement and have a certain percentage of requests for yourself in order to maintain Master Stylist. I’ve also been a Master Stylist for 3 years now, so I’ve worked throughout Beauty Brands to be able to earn that title.
What are some of the non-technical skills cosmetologists need to be successful?
Just being able to do a great haircut is an amazing talent in itself, but really to grow in that it obviously takes education because this industry is always changing. It’s an industry that doesn’t stay with the same trends and fashions year to year or season to season. That’s the goal with our education team is to bring those things and educate people in those so that they can create a better career throughout that time period and then advance themselves in that way.
Things outside of just the technical piece that people think, “I have to be really good at doing haircuts or specialize in color.” Those are great things, which I’m very passionate about is education, continuing that and your passion for that, keeping up with trends. I think a big portion of it is I’m a huge stickler for consultation because to me that’s where this business starts is in the communication. It’s an agreement, and you both have to agree on what’s going to happen. Consultation, working on that and whatever skills you can and tools you can… Obviously continuing education in business building, meaning attending classes or the Redken Symposium, and taking those business building classes teaches you to maximize your time, work smarter not harder. But also it gives you some values in how to treat your clients, and how to get returns from them, and how to give back to them as much as they give to you.
What does it feel like to graduate from beauty school?
I have to tell you when you graduate cosmetology school you are so excited and ready, but at the same time it’s terrifying. The school that I went to set us up amazingly well, and every few months before you leave the classroom, you do what’s called a mock demonstration and mock test. So you actually mock what you’re going to be doing with that information and you get that anxiety out of the way. I can tell you with the written examination – be prepared, be prepared for everything, not just the hair portion or wrapping a perm, but chemicals, sanitation is huge in the state of Kansas, be prepared for your nail exam, that’s a big part of the cosmetology license is nails, and skin, and waxing. Just know everything. Don’t be too nervous because it is a multiple choice test. Study before you go in there if you’re not a test taker, like myself. Just be ready to do it and have every tool you possibly can in your tool belt and ready to take that test. I’ll tell you the written was not as terrifying as the practical was.
How do you prepare for the practical cosmetology board exam?
Ok, the practical exam. Preparation for that if I could give you key points with the practical examination would be to over-prepare. Truly over-prepare. If they say to grab 3 of something, grab 5 of them. I will tell you at least in the state of Kansas with your practical exam, sanitation is the biggest focus and the biggest portion that they’re looking at. The other thing I’d tell you that I think is a misconception when you do your practical is that you have to finish everything. You don’t necessarily have to finish everything. They would rather see it done right than have it be finished. I would tell you that there’s no getting rid of the anxiety. It’s the most terrifying experience of your life it seems like. And you go in and after two hours you’re sweating, and you still don’t know directly afterwards [whether you passed]. But I will tell you that if you took all your notes, and you were meant to do this career and you’re passionate about it, then you will come over-prepared with your bag, you will label everything, you will follow all sanitation. Just listen to the directions, keep yourself calm and you’ll get through it. And in a week, hopefully you’ll get that license that says you passed.
What are the board exams like?
The written takes about 45 minutes. I’m a slow test taker, I’m not a test taker at all. It took me about 45 minutes. But you do get your results back immediately. It’s done very seriously. They check in you in, you’re in a quiet room, you have headphones on, a gentleman checks you in and checks you out, and you get your results immediately. The practical, you show up early of course. It kind of depends on the day and how quickly they’re moving, but I would say at least 2 hours total. Then generally between a week to two weeks you’ll find out if you made it through the mail. They don’t contact you via e-mail or anything, they just mail you your letter stating you made it.
Obviously getting the written right away, it was like a sigh of relief. And I knew the hard one was coming. I have to say that when I was waiting, every day I was checking the mail, like you’re waiting for the biggest letter of your life. You get this little white sheet of paper, it’s a pink temporary license, then you get a blue license, your permanent license. When you read that letter, it says, “Congratulations you’ve passed the Kansas State Board of Cosmetology test. You are now licensed as a cosmetologist.” I think I called everybody I knew and told them, because I hold that license forever now. I renew every 2 or 3 years I believe. You do have to take your written every time you renew. You get a written test you mail back in, and you have about a month to do so. Just to keep you fresh, and laws do change, so be careful about copying and thinking last year’s was the same. But they do give you a booklet and a test, and you go through the booklet and re-read those sanitation laws and some of the laws they’re asking about.
What about cosmetology continuing education?
This is my most passionate subject, which is continuing education in this industry. Because this industry is forever changing, sometimes people in this industry get in – I don’t want to say a rut – but a comfortable space with what they know how to do because they’re best at it, quick at it, it gives them the results they want. And sometimes I think that I thrive in the cosmetology business because it’s creative and it’s always changing, so day-to-day, month-to-month and year-to-year, there’s always something new and bigger and better and different, even. Challenging those habits is the hardest thing that we have, and that’s sometimes that’s what makes some of the best hairstylists is those who challenge themselves to become better or different or unique in that way. So to me continuing education is a key piece to everything that we do. Keeping yourself up-to-date, and networking and meeting people and different avenues. Because this industry isn’t just cutting hair, coloring hair – you can do platform artistry, you could do hair shows only, you could just do education in this field. There are so many different avenues that you could go down, that if you don’t have those tools in your tool belt, sometimes it can limit what you can do or where you’re going to go.
Describe the salon technical demo or audition.
When someone comes in at the salon I work for, we do what’s called a technical piece. So you do a basic interview, and you go through the paperwork, and you speak to somebody. And if they’re interested and the schedule works out, they ask you to come back and do the technical. That shows us not so much your ability, but your timing; do you understand Redken color because the salon I work for utilizes Redken color; can you formulate, mix and apply in a timely manner; how was the haircut, the blowdry and the service itself? So really we’re not looking for do you do amazing highlights right away, or did you do an amazing cut. Those are all great bonuses, but I think it’s about do you understand how to work with a client, fulfill their needs, communicate with them, and then obviously give the demonstration that you’ve learned what you do best to the best of your ability. Honestly, after you do your state board test, your actual demo, you won’t terrified to do a practical in a salon. Most of the time you work with a model you know, and if you don’t then it’s even better.
What are your tips for effective client consultation?
Communication is huge. So you have to be somebody who is confident and comfortable speaking to other people. And a huge one for me is honesty. There’s a way to be honest without being rude to people or mean. But we’re the professionals and we don’t go to our doctors’ offices and question what they do. So I feel that people can ask me questions and they can give their opinions because it is their hair at the end of the day, but you came to me for a reason, so I have to be able to input my advice and expertise as well.
I definitely think that beyond the communication and honestly, it’s an agreement between the two of you. It’s like dating. You want to make sure that you have their permission, and that you explain honestly what’s going to happen in that process to your best ability without sounding too professional, and bringing it down to their world. I think a lot of times people fear being too honest or just do what people ask even though, we over-promise and under-deliver. And that’s what upsets people, and that’s why they learn not to trust you. So really building a relationship like a dating relationship – it’s trust, it’s honesty, it’s communication. And if you have those huge key pieces, you’re on your way to an amazing consultation.
For those people who are not great at consultation or even starting in this industry, the tool I would highly recommend is Redken’s Art of Consultation. It’s a toolkit you get that actually has a sheet that walks you through questions that should be asked to provide the best experience possible for each and every client. That would be a huge tip I could give people just starting out, or even who have been in the business and feel like you’re lacking in consultation or you need some extra help with that. It walks them and you through what’s going to happen and what may best suit them for that experience.
How do you get return clients and referrals?
To get return clients and rebooking is huge. It’s what makes your clientele, and that’s what advances you and builds your business. So if your goal in this industry is even to become a booth rent, you need a large enough clientele to support that. My key tips there having an amazing consultation will always keep people coming back, because the lines of communication are open. When you create that relationship where people are comfortable being honest with you and give you their opinion, and they know you can follow through and succeed with that, they’re willing to come back to you because you’re always providing that experience for them.
A great tip I can give to anybody – booth rent, salons, whoever you are – encourage people to rebook. Give them a discount to do it, and don’t discount yourself. Say, “I’m running a contest, if you rebook with me I’ll put your name in a drawing for 20% off your next service and I’ll let everyone know at the end of the month who won that.” For lack of a better word, it’s training your clientele to understand – every 8 weeks I need this haircut to maintain the look I want. Every 6 weeks I need to maintain my highlights, because this is what my doctor has prescribed to me. So my hairstylist has prescribed to me to keep and maintain this look, this is what I need to do. It teaches them to keep that schedule, and when they rebook they learn that is what they need and they’ll continue to do it. Always encourage people and let them know. For example, “You’re asking for a full head of highlights and to maintain that look I need to see you back in 8 weeks.”
Again, I think my biggest piece of advice with maintaining a clientele and rebooking is always let people know that you want to see them again and almost don’t ask them, but tell them. “I need to see you back” or “I’d like to see you back in order to maintain what we’ve done,” instead of “Would you like to come back?” Because people will always say they need to check their schedule or calendar, and that’s fair, but at the same time people start to get in that groove and like that schedule and understand that’s what works best for them. So I would say just educating them on when they need to be back, maybe running a contest to start that out and get people used to that rotation helps to build that rebooking business.
What inspires your creativity daily?
What inspires me daily? Everything. Everything from Launchpad, Modern Salon, Allure magazines. You look at everything in the world. The TV, the magazines, everything and it kind of inspires you. But I’ll tell you that being inspired by celebrity hairstyles only takes you so far before you want to create outside of that box and expand on it. My biggest inspirations are color – I’m very, very passionate about hair coloring – like being in a hardware store and seeing paint swatches. The other day I was looking at a color wheel for painting your home, but it mimics the hair color wheel. It inspired me to look at that and understand complementary colors that maybe do or don’t work together. I get inspired by pastels a lot, so Easter time I’m always inspired by something because I find that fascinating in hair color. Science is inspiring to me, because the science of hair color has come so far from when even I first started. I know people who have been in the industry 20 years who have seen this hair color world change. But even in the last 8 years, it’s been amazing. What else inspires me is other people like me, other hairstylists. People who are passionate about their careers and love what they do inspire me. A lot of the motivational speakers inspire me in the way of teaching people how to communicate with others. I think that’s where people lack. Their talent is amazing technically, it’s just that their missing a piece. I would definitely say that it’s an everyday world of inspiration for me. Other artists, if anyone’s ever attended Redken Symposium, you get to meet 10,000 other hairdressers from around the world who are absolutely as creative as inspired by the world as you are. I think that by far is one of the most amazing and inspiring experiences you could have.
What are your top three tips for new cosmetologists?
My top three tips for a person either entering this amazing world of cosmetology or considering entering the world of cosmetology. I would say my number one tip for you is to always be grateful and appreciative of what we do. I believe that cosmetology is a gift because we don’t get to touch people regularly unless we’re in an industry that allows us to. You’d be surprised what that does for somebody. Always be grateful to your clients, to your coworkers, to your educators – but definitely your clients. Be grateful to those people for building a relationship with you. Always appreciate them because they create your livelihood, fuel your passion and share their lives with you on a day to day basis.
My second tip is patience. I say patience because I know that for me, I wasn’t great at everything in the cosmetology field. I struggled with some of those things, and it takes patience to get through school – trust me, it takes patience to take all that you learned and take a written and practical test, and it takes patience to build a clientele in this industry. I meet a lot of people just starting out working at a salon who get so frustrated and give up, because they’re not making tons of money and have a huge clientele right away. But if you express your gratitude and passion and appreciation, and you give it a little patience, you’ll be amazed at how successful you can be.
My last tip is education. I am passionate about education and can’t stress enough how much continuing that, every little thing counts, even if it’s just hanging out with somebody at the salon who’s great at something you want to be great at. Don’t ever stop practicing, don’t ever stop learning, don’t ever stop looking through magazines and books, or even watching free videos on the web. Always do those things. Research things. Be curious. I think if you continue to do that, you’ll find that you become very successful or fortunate in your life. You’ve picked an industry that’s amazing. It’s a gift.
Hey guys this is Heather with Beauty Schools Directory again. This time I want to talk to you about the education level requirements to enroll in beauty school. There are some high schools that allow people to enroll in a vocational technology cosmetology program at the school and get a head start on their cosmetology training hours, so anywhere from juniors to seniors could be getting a head start and actually earning hours that they can apply toward being able to sit for the board exam.
But barring that, typically to enroll in a cosmetology school you must be at least 16 years of age and have either a high school diploma or a GED. Now this completely depends on your state and its cosmetology board license requirements, so I’m going to link to a list of the 50 states plus Washington D.C. cosmetology boards so you can do your research and find out for sure.
But it’s not just up to the state. Some schools individually may also require different ages or different education levels. But as a general rule, 16 years of age or older and with a high school diploma or GED. So as long as you have those, you should be good to enroll in cosmetology school. Always check with the board and always check with the school to be sure. Thank you so much for watching, and have a great day!
Posted on: March 5th, 2013 by Beauty Schools Directory No Comments
The U.S. Bureau of Labor Statistics released new data last year for the job demand growth, earning potential and top paying metros and states in America for working beauty professionals. Much of the job demand growth is very promising, and median salary appears to be increasing over time. All-told, the BLS estimated that there were more than 819,000 beauty jobs in 2010 and that more than 128,000 new jobs will be added through the year 2020.
Beauty Job Demand Growth
Cosmetologists & Hairdressers
627,700 jobs in 2010
16% growth predicted through 2020 (as fast as average)
Addition of 98,400 jobs by 2020
62,200 jobs in 2010
7% growth predicted through 2020 (below average)
Addition of 4,500 jobs by 2020
Manicurists & Pedicurists
81,700 jobs in 2010
17% growth predicted through 2020 (as fast as average)
Addition of 13,600 jobs by 2020
Estheticians & Skin Care Specialists
47,600 jobs in 2010
25% growth predicted through 2020 (faster than average)
Addition of 11,700 jobs by 2020
Top Employment States by Beauty Job
Barbers – PA, TX, NY, MO, IN
Cosmetologists & Hairdressers – NY, TX, PA, CA, FL
Estheticians & Skin Care Specialists – CA, FL, TX, NY, MA
Posted on: February 26th, 2013 by Beauty Schools Directory No Comments
Bullying is a huge problem in schools nowadays, even contributing to youth suicide. And no school is immune to the issue, including post-secondary educational facilities. Thus, Paul Mitchell cosmetology schools are teaming up with the University of Nebraska – Lincoln (UNL) to develop a program known as N-Lighten, which has the sole purpose of raising awareness regarding the issue, and creating an anti-bullying curriculum that teaches self-empowerment as well as intervention and prevention. Winn Claybaugh is the co-founder and dean of Paul Mitchell cosmetology schools, and he will be working with Dr. Susan Swearer, an expert on preventing and intervening bullying. Their goal is to form a life-long relationship that focuses on building healthy relationships, teaching healthy thinking, building self-esteem and preventing bullying.
“Every parent wants the absolute best for his or her children,” Claybaugh says. “When prospective students step into a Paul Mitchell School, their parents are entrusting us with the safety and security of their son or daughter. We take that responsibility very seriously. Our partnership with Susan Swearer, who has spent her professional career studying these behaviors, puts the world on notice that Paul Mitchell Schools are committed to not just teaching the skills of cosmetology but also the skills of life, leadership, and happiness. This is an opportunity for Paul Mitchell Schools to raise awareness that bullying and harassing behaviors cannot be tolerated in the society we live in.”
The importance of this program is significant considering that Dr. Swearer states that bullying affects three out four students during the course of their education, and it can lead to psychological consequences ranging from depression, antisocial behavior and anxiety to feelings of helplessness and suicidal thoughts. In a school environment, bullying has the ability to create a negative learning environment, which oftentimes leads to lower academic performance and eventually dropping out.
Although the long-term goal of this program is to reach out to high school students across the country, it will start being taught at UNL, and a distance learning program will be implemented for those unable to travel to theNebraska beauty schools. The program will be taught to more than 100 Paul Mitchell schools. N-Lighten will include messages from Claybaugh’s book Be Nice (Or Else!)combined with evidence-based methods to prevent bullying, create healthy relationships and help with self-empowerment. As part of the new UNL Empowerment Initiative, which was created by Dr. Swearer, the N-Lighten program will be the speech portion of the program. The N-Lighten Program will educate on a personal level in regards to bullying, and it will focus on the issue on a much larger scale in relation to the world. Once staff members finish the training, they will become Certified N-Lighten Trainers, meaning that you will be able to encourage and empower others not only in the schools, but in the local communities as well.
Posted on: February 19th, 2013 by Beauty Schools Directory No Comments
Can you attend cosmetology school while pregnant? Is it safe to perform cosmetology services during pregnancy? Will you miss too much of your class to graduate on time? Whether you are pregnant and touring beauty schools and considering enrolling, or if you get pregnant after you’re already enrolled, no doubt these are burning questions for you and many other current or prospective beauty school students.
The Safety of Attending Beauty School While Pregnant
One study published in Occupational Medicine in 2009 compared hairdressers, cosmetologists and teachers who are pregnant. The study concluded that there is some evidence that working as a hairdresser or cosmetologist while pregnant may reduce fetal growth, and working as a hairdresser may increase the risk of pre-term delivery or perinatal death. The study asserts that hairdressers and cosmetologists are “commonly exposed to chemicals, poor posture and psychological stress that may increase the risk of adverse pregnancy outcomes.”
However Angela Hawk, a clinical instructor in Maternal Fetal Medicine at the Medical University of South Carolina, said that many studies in animals have addressed this, and that most of them found that even when hair dye was administered in very high doses that would be also be toxic to the mother, no adverse effects were seen in the offspring. She also pointed out that some older studies did suggest that cosmetologists might be more likely to miscarry or give birth to smaller babies, but that these studies didn’t take into account other aspects of mom’s health like cigarette smoking, for example.
“Newer studies have not confirmed these findings, which might be due to the studies themselves being done better, and actual changes in the composition of many hair dyes,” Hawk said. The actual amount of dye absorbed through the scalp is very small, not more than 1% of the applied dose, and highlights alone don’t even touch the scalp.”
But what about the physical strain of standing on one’s feet for a full eight-hour day, and the sometimes poor posture sometimes associated with doing hair and makeup? Can those negatively impact the baby or mother? Hawk cited a large study that compared hairdressers to sales clerks since both of these professions involve standing for long periods of time.
“Hairdressers didn’t have any increase in reproductive disorders above the sales clerks,” Hawk said. “[A person working] any job that involves standing for long periods of time should take regular break every two to three hours, however, and make sure they say well hydrated.”
Hawk also advises that it’s important to pay special attention to posture, since a woman’s center of balance changes during pregnancy. Some women find that wearing a belly band is helpful for this. As long as cosmetologists have proper working conditions, Hawk says, she “wouldn’t expect any risks above and beyond that of any other profession.” Pregnant cosmetology students or salon employees should work in a well-ventilated area, wear gloves when performing chemical services, and minimize the amount of chemicals they are exposed to. Given those conditions, Hawk says that attending cosmetology school or working as a cosmetologist while pregnant is just fine.
What about while a mother is nursing her infant? Should you wait to enroll or start work again? Hawk emphasized that breastfeeding has many benefits for both mom and baby, so mom should always be given regular opportunities for pumping if you are away from your baby to attend beauty school or work in the salon. Hydration is just as important here as when you were pregnant, and again, limit exposure to chemicals by wearing gloves and wash hands well before pumping or nursing.
The Strategy of Attending Beauty School While Pregnant
Now that we know that in the proper conditions attending cosmetology school while pregnant is safe, that still leaves the question of what happens if a pregnant mother-to-be or new mom with an infant must miss an extended period of time from school. Every beauty school has a different policy for either pregnancy or medical leave of absence. Some schools have trouble accommodating extended leaves of absence due to the short duration of most beauty programs, and may advise a student to drop the program and re-enroll after the baby is born, or in some extreme cases even charge someone for each day missed after a certain point. Cosmetology typically lasts 9 to 15 months depending on your state, and shorter programs like nail technology or esthetics and skin care can last as little as 3 to 6 months.
However because cosmetology schools usually enroll classes year-round, some schools take a slightly different approach and allow students to put their education on hold and return to it later. One such example of a school leaning on the medical leave of absence policy for maternity leave is Xenon International Academy in Olathe, Kansas.
“We have had prospective students who are already pregnant who have shown interest in our academy and have enrolled,” Xenon Director Laura Miller said. “We advise them that they are able to take up to a 60-day medical leave of absence. We do encourage them to try to make it through our core curriculum first, which is approximately 7 to 20 weeks, depending on the program,” Miller explained. “This is for their benefit, so they will have that core education for when they return from their leave of absence.”
Miller said that Xenon has not been advised of any safety concerns regarding pregnant students, but they do help pregnant students work on different services if the smells of certain chemical processes – like perm solution – bother them. But if their doctor expresses concern, they say they’re happy to make arrangements to help the student during their pregnancy.
Notify your school officials as soon as possible if you become pregnant so they can help you make arrangements to finish your education in a timely manner and not lose the time, money and energy you’ve already invested in getting your training hours. And at the end of the day, every person and every pregnancy is different. We always recommend that you talk to your OB directly about safety concerns with attending cosmetology school.
Do you attend or work for a cosmetology school? What is your beauty school’s pregnancy policy?
Posted on: February 12th, 2013 by Beauty Schools Directory No Comments
More companies than ever are trying to go green or organic to meet the rising demands of beauty product customers. Organic beauty products with fewer chemicals continue to increase and flood the market, and we think more natural beauty products is a great trend to take hold. However, the number of chemicals still used in many beauty products today is eye-popping and a little disturbing. Granted, not all chemicals are harmful or dangerous, but shouldn’t we all take steps to move back toward our roots and create the best cosmetic options possible? Don’t we have an obligation to make make up and beauty products healthy and safe to use for all consumers? Check out these alarming facts about the chemicals used in today’s beauty products, and how many chemicals the average person puts on their skin each day.
Facts About Chemicals in Beauty Products
There are more than 10,500 different ingredients used in personal care products.
Global, plant-based pharmaceutical market valued at $19.5 billion in 2008
Global beauty industry valued at $50 billion in 2010.
Women use on average 12 products containing 168 ingredients and 515 chemicals every day.
Men use on average 6 products containing 85 ingredients every day.
Children are exposed to 61 ingredients every day.
Average Number of Chemicals in Beauty Products
Hairspray – 11
Blush – 16
Foundation – 24
Deodorant – 15
Shampoo – 15
Eye Shadow – 26
Nail Polish – 31
Perfume – 250
Body Lotion – 32
Fake Tan – 22
Lipstick – 33
In a Campaign for Safe Cosmetics test of 33 popular lipstick brands, they found that 61% of lipsticks contained lead, with levels up to 0.65 parts per million. The FDA did a follow-up study and found levels up to 7.19 parts per million. 5 of the 10 most contaminated brands are made by L’Oreal. There is no safe level of lead exposure.
Regulation (Or Lack Thereof) of Chemicals in Beauty Products
FDA has no authority to require companies to test products for safety. FDA does not review or approve the vast majority of products or ingredients before they go on the market.
FDA has no authority to require recalls of harmful cosmetics. Manufacturers are not required to report cosmetics-related injuries to the agency – they’re supposed to do so voluntarily.
Cosmetic Ingredient Review (CIR) safety panel has assessed fewer than 20% of cosmetics ingredients, and found only 11 ingredients or chemicals to be unsafe.
Products labeled “Natural” or “Organic” often contain synthetic chemicals – “organic” products are only required to contain as little as 10% organic ingredients by weight or volume.
Federal law allows companies to leave many chemicals off the label – nanomaterials, ingredients considered trade secrets, components of fragrance (fragrance may include any of 3,163 different chemicals).
Posted on: February 7th, 2013 by Beauty Schools Directory No Comments
Ask any immensely successful cosmetology celebrity. It takes more than just being great at cutting hair to be a huge success in the beauty business. It takes top notch client consultation, it takes relentless marketing of yourself and your services, it takes a growing and steady clientele, it takes professionalism and poise, and much more. We interviewed author Kathy Jager, who has more than 30 years of experience in the beauty business, about what it takes to really make it in the cosmetology business. As she says in Part 1 of our interview…
“Our industry now is getting immensely competitive. There’s a lot of people getting into our industry, so what’s going to set you apart is the experience you give them and how you make someone feel. That’s way more important than how you make someone look.”
Without further ado, please enjoy this two-part interview with the “Soft Skills Expert” Kathy Jager, who is a cosmetology expert, entrepreneurial coach, speaker and educator, creator of the As the Chair Turns Leadership Program and author of the book As the Chair Turns: Tips and Snips for a Promising Future. For more information about Kathy, visit www.kathyjager.com.
VIDEO INTERVIEW PART 1
VIDEO INTERVIEW PART 2
INTERVIEW PART 1 VIDEO TRANSCRIPT
Introducing Kathy Jager, Author of As the Chair Turns
Hi, my name is Kathy Jager. I’ve been in the industry over 30 years. I have done all aspects of the industry starting out with my family, because my family has been in the business – each and every one of them – my mother, grandmother, my uncles on my father’s side and aunts were in the business. So like we’ve said before, hairdressers breed hairdressers.
So my background is coming from a background in cosmetologists. So I went on to beauty school right on from high school. I didn’t take a high school program, but I went on right after high school. And then I worked in a salon with two other men who I used as mentors about my career. Then I went on to work in two other different salons and finally found myself a home at Hair Performance … it was very big in my day. John Amico owned 350 of them and so I was part of his program and his whole culture in the industry. From there I went on to open up my own salon with some family members. I had each and every one of my family members work there. That didn’t work out so I kept moving on. Then I went and worked in another Hair Performance salon, and then I worked for him as an educator as well as I went on to work for ISO and Zootos for about 7 to 10 years. Then from there I developed my own business. I have a business that I work with two assistants and I have been working there for the past 17 years.
Throughout the journey I then went on to get my teaching degree to become an educator for beauty schools. I worked there for about 2 years at Paul Mitchell, it was Trendsetters that changed to a Paul Mitchell partner school. Then I realized I still had way too much energy to educate in that fashion, so from my experience working there I ended up going back to school to study Communications Journalism. Then I wound up writing a book, and that’s where As the Chair Turns started. From there I developed my signature classes. I represent each one of the segments of our industry. I host a class for salons, students, teachers, as well as beauty professionals and seasoned professionals. So now I go around the country and I teach all different ways on how to build your business and how to become a superstar stylist.
What were you looking for in a beauty school when you got your start?
Back then I was 18, and I think that as many students looking for a beauty school to go to, I was looking for something that was very trendy, modern, that offered a lot of other types of cosmetology advancements. So I think I chose it for that reason. At that time John Amico was one of the biggest industry icons, and his school was very reputable and highly respected and I chose it for that.
What kinds of questions did you ask your prospective cosmetology schools?
I think I was young and my questions today would be much different than they were then. I think when you’re 18 your thoughts are to make sure that it’s a very “cool” school. I think that I looked for progression, to make sure that it wasn’t just an old-fashioned type of beauty school, that I was going to be able to take my knowledge and be able to utilize it. I don’t think I had enough knowledge in that area to choose any other ones as a young girl. Today it would be different, but some of it would still be the same. I would be looking for progression, but I would probably ask a lot more educated questions. Mainly questions about where can I go with this? What other things can I do with my cosmetology license?What type of money can be made? What’s my earning potential? Where do I find the right salon? Do you guys offer that type of information to help me get started in finding the right salon or a company that I can work for? I don’t think I knew how much the industry had to offer as a career back then. I wish that I knew what I know now about the industry and how much it has to offer as a young stylist. This was 30 years ago, remember. There have been a lot of advancements since then. Our industry has blossomed and I think it’s a very sought after career. I think people are really taking a second look at what the beauty industry has to offer as far as being flexible, a good income, a fun, great job, a happy position to go to every day. I don’t think we saw it like that at the time. There are much bigger eyes on it, and I think that people place a little more respect and value on cosmetologists today than they ever did before. It’s about time too!
Tell us more about your book, As the Chair Turns, and what people can learn from it.
So first I’ll show it to you. It’s called As the Chair Turns. I will share with you that it’s in its 11th edition. I have written it and rewritten it to continue to stay progressive with today’s students. I think the information in there is very valuable. The reason I wrote that book was actually from my experience working in a beauty school. Because when I was there I had seen that the beauty school programs were set up to get students ready to graduate. That was the purpose of them – to educate them to take the state boards. What I had found from working as a teacher was that while these students were learning all these technical type of skills, they still needed to hear the voice of a veteran, someone who had been out in the field, lived the life of a hairdresser, and who is still very passionate about it. They needed to know what other stuff and skills they needed to apply to their education. That’s what inspired me to write the book. From my experience of going back to school and writing, I had always written for our industry in different formats – in print, Salon News, Modern Salon – I had seen that all the things I had written in the past I had kept and I saw there was big value in all my information that was going out there. I hit on topics that were very important for a new cosmetologist. Topics they really needed to understand would help them become more successful if they apply these to their education. And the topic I found is really important is what we call “soft skills.” Soft skills are in essence personal and professional development. The thing I think a student doesn’t real realize is it takes more than being a great artist in our industry. Honing your craft is fantastic and you definitely need it but in order to be really successful as a cosmetologist, you have to have the skills of communication, of adapting and adjusting, how to manage yourself, learning how to approach people and become approachable, and having really good professional skills and fantastic eye contact with your client, being really into it. Some stylists aren’t even into it. They don’t look at their clients as being human spirits and understanding that’s the real core of our industry. We deal with humans today, not just a big head of hair. The reason a client comes back to you is not so much that you did a fantastic job on their hair. Our industry now is getting immensely competitive. There’s a lot of people getting into our industry, so what’s going to set you apart is the experience you give them and how you make someone feel. That’s way more important than how you make someone look. If somebody walks away better than the way they came in, then you did your job. You did your job and you can feel good about yourself. That’s where the book came to be. I saw a huge need. Beauty schools, it’s not that they don’t know there’s a need, but they don’t have that much time to teach that. Unless that teacher they have is really in the game and puts in a little bit of extra effort in their teaching, they don’t touch upon topics like that. They have their time allocated for all these other things they have to teach, so this is something I felt schools today really needed. Some of the topics in here are having them understand that there are ways to be more successful, understanding all their different career options, teaching them soft skills in personal development, getting them to really set some goals for themselves. I think goals are immensely important not only to a beauty school student but to everybody. If you don’t have a plan you ain’t going anywhere. I think it’s important to give students an opportunity to think about what their future is and why they chose beauty school. Kind of unfold it for them. Also, making a commitment, how to make other people happy, superb customer service, marketing yourself, why clients don’t return, adapting and adjusting. There’s 10 chapters in here. The really great thing about the book is that I know students don’t necessarily like to read anymore, so I shortened it so that each chapter is short and concise, in big print, something they can get in and out of very quickly. It’s in text message type of format so they wouldn’t be bored with it.
INTERVIEW PART 2 VIDEO TRANSCRIPT
How much of cosmetology success is technique vs. soft skills?
Well, this is going to shock you, because what’s being said out there is 85% is soft skills and 15% is your technical skills. That is amazing. Think about that number. Eighty-five percent is all of the skills you need outside of being able to do someone’s hair. The truth is, I’m not the greatest hairdresser in the world. I’m not. Am I good? Of course I’m good. I’d better be good by this time, right? You’ve got to be good by this time. But other people who are much better than I as far as styling, updos or things like that, of course there’s going to be that. But the one thing I pride myself on is the way I make people feel. What I do, the transformation, the human metamorphosis that comes into play with how I make somebody feel when they’re in my chair. That is my goal. My goal is to not only make them look good but to make them feel good. And when you can put your heart into your career, you will be successful. When you put that client first and you understand the value of the human spirit and what we really do in our business, then you have a much better chance at combining your technical skills with your soft skills to be more successful. Truly the beauty of our industry is also the fact that success comes in many forms. For some people success is that they want to be on platform and they see themselves owning a salon, two salons, ten salons or whatever. But other people who get involved in this industry can have smaller successes and feel very successful. They can have a studio salon, or they can work from their home, or they can partner with somebody. The sky is the limit on how you can utilize your beauty license to have a success that is right for you. So when I go out there and teach in my classes, I try to give an overview and get people talking about what success is for them. Your success level would be very different from mine or your peers. It’s very interesting to hear it, because it gives a person who doesn’t have the big dream of being platform or owning 10 salons or being way up there, it gives them a sense of accomplishment to know that their success is big enough. They can have a great life working two days a week, or working for a manufacturer, or applying what they know and divvying it throughout your industry in different aspects. I found that to be very interesting along my journey that our industry is extremely broad. Beauty schools don’t showcase all of the career options that are really available and let the students see what could be possible.
What kinds of jobs can people do with a cosmetology license?
I have over 50 or 75 jobs outlined in my book. Just some of them off hand that you can utilize… You can be a cosmetologist, an esthetician, a nail artist, massage therapist after you go for more schooling, salon owner, school owner, multiple chain salon owner, work for corporate, work for a manufacturer as an educator or retail specialist, be a beauty school teacher, work behind the scenes doing hair for MTV or American Idol or any of those television things. You could work in the industry as an event planner, a coach like myself, be a specialist in braiding, a specialist in color, a salon coordinator. The list is just endless. But there’s just so many things that a student needs to know. What if you go to beauty school, and you find out that hair is just not your thing? Now you’ve spent 16, 18, 20,000 dollars on getting a beauty school license, and you figure out hair isn’t the thing you’re good at or that you enjoy on a day to day basis, or you just can’t relate to the people. Then what? Then what do you do with that license? So many times I have come across some of my past students at a beauty supply and ask how they’re doing, and they say, “Well I’m not doing it more.” I’m shocked. I’m appalled at that. I can’t help but bring it back to the schools and think to myself that nobody told them there were other things they might be interested in doing. No one shared with them the other 50 to 75 ways they may be able to use their license. Maybe their teachers did and they weren’t listening, or maybe they went to the wrong salon, got the wrong mentoring. Maybe they just didn’t have the right support system, because that’s extremely important is to find yourself a good “home” when you’re out there looking. I always tell my students that, to look before they leap. Go there, check it out, be a sneaky client, get your nails done and check out the scene, the girls and see if it fits your groove – make sure it’s right for you before you go in and have an interview with them or start somewhere. In our industry you can’t be hopping around. You’ve got to find yourself a home and plant there and get going. IT takes a lot of hard work and dedication to build a clientele. Today’s students don’t want to put in the work. They get frustrated too fast looking to be a big hit real quick. Some may do it, but most don’t. Especially if you come from an older salon, where you have to build your clients one by one. Some salons you get fed clients with quick cuts and those types of places and they don’t have to build a clientele. Other salons, you have to build one-by-one. It’s difficult. It’s definitely challenging, and you have to have that stamina to really muscle through it. Get out there and promote yourself, because even though you work for somebody at a salon, it doesn’t matter if it’s on Rodeo Drive or two blocks down the street – you’re doing hair, you’re doing services and you’re responsible for yourself, building your clientele. Salon owners are responsible for their end of trying to help promote it, but it’s you in that chair. Today’s beauty professional needs to understand that they need to do their part in making success for themselves and being teamed up with a salon.
Some people say there’s no money in cosmetology. Is that true?
Are you kidding? There’s money to be had in this business and it’s all there for the taking. The secret to success is to love what you do and you will never work a day in your life. That’s the secret to being a successful beauty professional. Love these people. Care about these people. Understand their needs. Go a little bit deeper. This is the personal relationship business. It’s not so much about doing hair. The biggest way you’re going to be successful is if you take the time to get to know your clients, their lives, their wants and needs. Don’t do all the talking. Let them do all the talking and they’ll feel like they just had the best conversation of their lives because they were doing the talking and you were doing the listening.
What are your top 3 tips for future cosmetologists?
First and foremost, look like a beauty professional. Get yourself up, get dressed, look better than your clients and look like a beauty professional ready for action. Don’t come with yourself half-done. Be prepared. Have all your things ready to go. Don’t be struggling looking for everything. Be sure everything’s ready to go and look like a beauty professional. Make sure you have your hair done, colored, nice clothes on.
Second is to understand that marketing and self-promotion is probably the biggest thing to your success. It’s the hardest, very grueling and most people don’t want to do it. But in order for you to let the world know who you are, you have to market yourself. There are many ways to market yourself today that’s a little bit easier than tapping on someone’s shoulder so to speak. We’re very fortunate. Years ago it was definitely a hands-on people oriented skill.
The third thing that will take you all the way to utopia and back is to really take pride in your work. Have integrity in what you do. Stand by what you do. But mostly care. Care. Care for your clients and care for yourself. You know what? The world is your oyster. The beauty industry is the place to be. It’s not going anywhere, it’s going to be here forever, no machine is going to replace us, and you’re going to have a lifetime career. Many people have done it before us. Just continue to grow.
Interview with Kathy Jager - Cosmetology Author It takes more than just being great at cutting hair to be a huge success in the beauty business. It takes top notch client consultation, relentless marketing, a growing and steady clientele, professionalism and poise, and much more. We interviewed author Kathy Jager, who has more than 30 years of experience in the beauty business, about what it takes to really make it in the cosmetology business.
Interview with Meg Haas - Blowdry Bar Owner Blow Dry Bars are the hottest new beauty salon on the scene, and one has opened up in the heart of Kansas City. No cutting and coloring here, though – it’s all about hair design and styling! Parlor is Kansas City’s first blow-dry and cosmetic bar. We checked in with Meg Haas, the owner of Parlor, a “beauty bar” located on the Kansas City Plaza to find out more about what a blowdry bar is, what kinds of clients they serve and services they perform, and what she looks for in blow dry bar employees as a salon owner.
Interview with Brenda Corona - Scholarship Winner It was an incredibly special moment when the Beauty Schools Directory team was able to surprise Brenda Corona from Las Vegas, Nevada on Skype with a $2,500 scholarship for esthetics school. We would like to thank every single applicant who told us their story and applied for the scholarship to pursue their dreams and attend a beauty school or cosmetology school, and everyone who had a hand in making this scholarship possible. Congratulations, Brenda! We are so excited for you!