Beauty School Directory Blog

When it comes to 2012 beauty trends, imperfect is the new perfect

Posted on: January 25th, 2012 by Becca No Comments

Perfection is so overdone, and if you’re anything like us, you’re getting sick of seeing it, too. Well, we’re not alone. Leading stylists and makeup artists tout that the minimalist look is the new look of 2012, as opposed to the overly made-up look that has been in for quite some time.

Let’s start from the top. Your hair doesn’t need to be washed everyday. Contrary to popular belief, washing your hair daily does more harm than good. When you wash your tresses too frequently, you’re removing all the natural oils that provide your locks with a healthy shine. Don’t get us wrong, we don’t advise not bathing for days on end, but only washing your hair every other day will give your hair the natural sheen that is popular, rather than a glossy look create from plenty of hair product.

Spending hours doing your hair is a thing of the past, at least for 2012. Instead of spending two hours curling your hair into many tiny twisted locks, tousle your hair around a little bit and go! This season is all about casual looks, so opt for a bun on your head or a loose chignon. You don’t even have to get that fancy, even a simple ponytail makes a fashion statement.

If you’ve been bleaching your eyebrows, stop right now, because those dark eyebrows, you know that ones that match your natural hair color, are trendy. If you want to lighten them a tad, use a eyebrow gel to lighten subtly rather than a bleach that provides you with a drastic, unnatural look.

Although the smoky eye lives forever, add a modern twist to this classic look by using metallics or do a reverse smoky eye, meaning you should apply the effect to your bottom eyelid line. Rather than applying your eyeliner carefully using a defining pencil or your eye shadow precisely using an applicator, try digging in and using your fingers to make a “just got out of bed and did my makeup in two minutes look.” If you don’t use your fingers to apply, at least use them to smudge. You might also want to consider losing the look with black eyeliner applied around your entire eye, and try only lining the corners of the eye into the center.

Skip the lip liner or at least smudge it. For the beginning of 2012, looking like you just consumed a Popsicle is sexy and also a makeup trend that is easy to achieve. All you need to do is apply a bright color to the center of your lips. By pressing your lips together and then rolling them, it will appear like you just ate a freeze pop. When putting on lipstick, try simply pouting your lip and pressing the makeup directly on. This gives you the pretty appearance without being too prim and proper.

Avoid putting makeup on every inch of your face; instead, use concealer on problem areas rather than plastering foundation on your entire face. Highlight only one feature, such as your lips, as opposed to applying heavy makeup on your eyes and lips. Less if definitely more this season.

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Chop it off: Short hairstyles rule in 2012

Posted on: January 23rd, 2012 by Becca No Comments

In 2011, long, wavy tresses ruled the roost, but in 2012, short pixie cuts and edgier short hairstyles are the newest trend for many of Hollywood’s leading ladies. Short hairstyles have been spotted on runways from New York to Milan and on red carpets from Los Angles to London. As summer approaches, shorter hairstyles may gain even more popularity as women rush to beat the heat and cut off layers of long heavy hair. If you are looking to update your look for the new year, opt for some of the shorter hairstyles worn by some of Hollywood’s most darling women.

Celebrity Short Styles
Several celebrities began sporting shorter hairstyles and opted to chop off their lovely locks for stylish pixie cuts and shoulder-length bobs. Some of the most startling hair transformations came from actresses Carey Mulligan, Emma Watson and Michelle Williams who all selected trendy, but classic, pixie cuts.

Other celebrities like Tilda Swinton, best known for her role as the White Witch in The Chronicles of Narnia films, chose to sport an edgier, punk-inspired short cut that features a shaved back and sides. Pop superstar and fellow fashionistas Rihanna sported a similar style but with an electric red hue instead of Swinton’s platinum blonde tones. Evan Rachel Wood also wowed this year with a shorter, edgier hairstyle instead of her signature long red locks.

Some stars, like Cameron Diaz, Charlize Theron, and Jennifer Aniston opted for medium-length cuts like the classic bob styles that are cut to best suit each woman’s individual face shape.

TRY IT: The Pixie Cut
Audrey Hepburn made this look famous in the film Roman Holiday. Mia Farrow’s short pixie cut in Rosemary’s Baby is also an iconic piece of film, pop culture and fashion history. The pixie cut is one of the most popular shorter hairstyles due to its manageability and suitability for many different face shapes. Styles like the pixie cut are best suited for individuals with oval, long and square face shapes. Regardless of your face shape and size, a professional stylist can create the perfect cut to complement your face. If you would like to try a pixie cut, you should know that this style is not ideal for individuals with tight curls.

TRY IT: The Shoulder-Length Bob
Made popular during the 1920s, the bob is back with a vengeance in 2012. The re-emergence of this stylish take on shorter hair has been mirrored in Hollywood and in hair salons across the country. This bob style is a great option for women who like to have the flexibility to wear their short style up in a ponytail or an elegant updo. The bob can be customized for a variety of face shapes. If you are interested in trying a bob cut, be sure to investigate the many types of bob styles, which include the asymmetric bob, semi bob and graduated bob.

TRY IT: The Punk-Inspired Short Cut
If you are not afraid to take risks, try a punk-inspired short cut. These styles aren’t for the faint of heart as they will surely grab the attention of those around you. Punk-inspired short cuts typically feature short back and sides that are razor-cut or shaved off completely. The crown portion is usually left longer to enhance styling possibilities. Punk-inspired short cuts are surprisingly versatile in that they can incorporate curled, spiky and wavy styles. If you opt for a punk-inspired short cut, be sure to enhance your new locks with statement earrings. Pop sensation Rihanna and Evan Rachel Wood have been photographed complimenting their super short tresses with over-sized rock-and-roll-inspired earrings and other “bad girl” accessories.

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Rocking 2012 with Punk Rock Hairstyles & Fashion

Posted on: January 20th, 2012 by Becca No Comments

girl-with-the-dragon-tattoo

Courtesy ToriVT via Flickr


Fashion couture companies have embraced the punk rocker look of the ’70s. Recent runway collections from Alexander McQueen, Burberry and more – spurred on by the runaway success of The Girl with the Dragon Tattoo novel and its film adaptations – have been marked spikes, studs and black leather. The spirit of punk fashion is hard-edged and free; there is no pressure to put together the “right” outfit in this fashion genre. The more freedom one embraces while achieving the punk rock look, the more authentic he or she appears.

Punk rock fashion is all about authenticity. The punk movement arose in response to the harsh economic climate of the ‘70s, where the youth of the U.S., the U.K. and Australia were hardest hit, and is best marked by iconic bands like The Clash, The Ramones and the Sex Pistols. What resulted from this anti-establishment phenomenon in music was an anti-fashion statement.

It’s no surprise, then, that during an even rougher economic climate, with young people facing harsh unemployment rates yet again, there’s been a resurgence in the punk movement’s style. We’ve got a few ways that you can express your own punk rock affiliation beyond just donning a little leather.

Chopped Layers
A more sophisticated and chic form of the punk rocker hairdo is the chopped layer look. Ask your hairstylist for chopped layers, and he or she will know exactly what you mean. Instead of refining the ends of layers, a hairstylist will cut a more exaggerated diagonal layer. Getting a few highlights can also help you look like the ultimate punk rocker. Red highlights look hot on women with blonde or brown hair.

White Highlights
For women with black or darker hair, one way to create a rocker look is by adding white or grey highlights. White highlights have a very sexy look on women with punk rocker hairstyles. This is a more modern way to achieve a subtle punk rocker look that you can wear everyday.

The Short Bob
The short bob makes women look fierce and strong. The bob frames one’s face and makes any woman look chiseled, smart, and rebellious. You can customize this hairstyle in whatever way looks best for your face shape. If you have a round face, then you may want to get forward bangs cut. If you have a square face shape, then you will want to get a side-sweeping bang.

Shave a Little Off
Shave the back and sides and leave the top of your hair long. Or just shave down the back and leave the front sections. Or shave one side of your head and have cascading locks down the other. The punk movement was about doing all the things that the establishment told you couldn’t be done, so get daring and edgy and bold with your hair. Run with that one crazy idea you’ve always had.

Getting the rocker look is the best way to take on a bold, new attitude for 2012. 2012 is the year of your independence and freedom, why not look the part?

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Heather interviews Kansas City cosmetology students

Posted on: January 18th, 2012 by Beauty Schools Directory No Comments

We got a great chance to talk with some students at Mitsu Sato, a cosmetology school in Kansas City. They have a range of reasons for getting into cosmetology and goals for the future, and they were really a lot of fun to hang out with and get to know.

If you want to get started in the beauty industry, find a cosmetology, nail technology or esthetics school near you today.

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How do you become a licensed esthetician?

Posted on: January 16th, 2012 by Beauty Schools Directory No Comments

Esthetician Career Information

  • Type of person who may consider it: If you’re good with your hands, great with people and passionate about beauty.
  • Services they provide: Licensed estheticians may provide waxing, facials, pore cleansing, exfoliation treatments, body wraps and polishes, manis and pedis, foot reflexology, aromatherapy and other spa treatments. May also learn some elements of massage.
  • Identifying problems, referrals, regimens: You’ll learn how to identify skin problems that may require a referral to dermatologist or other medical professional, but you will typically recommend skin regimens to your clients.
  • Classes: Esthetics training classes typically include anatomy courses to learn all you need to know about skin, but also sanitation and hygiene.
  • Careers: If you decide to become an esthetician, there are a number of career paths open to you – salons and spas, resorts, beauty consulting, esthetics in a medical setting and so much more.
  • Time: Full-time esthetician school can take as little as 6 months, but part time attendance could take 9 months to a year. But the best thing to do is request information from esthetics schools that interest you and find out how their program lays out.
  • License hours: The training hours required to become a licensed esthetician vary from 125 hours to 1500 hours, but most states require around 600 hours.
  • Get info: Most cosmetology schools touch on esthetics and skin care, but if you want to become a specialized esthetician, you may wish to attend esthetician school and get an esthetics license instead.
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On Indiana’s proposed cosmetology deregulations and why that’s a terrible idea

Posted on: January 13th, 2012 by Beauty Schools Directory 4 Comments

UPDATE: There’s a petition now for those who want to sign it.

Of course, those of us at Beauty Schools Marketing Group keep a close eye on beauty news. It’s important to us to know what’s going on in the industry, and that doesn’t just mean hairstyle trends. It also means trends in state regulations – or, in all actuality, deregulations.

Two states recently – Indiana and New Hampshire – have introduced legislation to their respective houses calling for the deregulation of state licensing for several occupations, including cosmetology and barbering. New Hampshire’s House defeated the bill on Jan. 5th, but Indiana House Bill 1006 is still in contention. A public hearing is scheduled for Tuesday, Jan. 17th.

Supporters of the bill claim that it should be up to consumers to find qualified professionals in all of the fields that they argue should be deregulated. In Indiana, the report by the commissioned board states:

“If a consumer receives bad service, the consumer can choose a different cosmetologist or barber next time, without any significant risk of irreversible harm … consumers can protect themselves through the standard practice of trial and error.”

Here’s where we take a deep, soothing breath – and then firmly draw the line.

We understand that times are tough right now. We understand that federal and state governments are under a lot of pressure to find areas where they can cut expenditures, and we can see how they might think that this is a good opportunity to do that.

But we adamantly disagree.

We can’t speak for any of the other professions, but by deregulating the cosmetology and beauty industry, the state would be opening up a Pandora’s Box worth of trouble. Maybe it’s been awhile since any members of the commission got anything more than a trim, but there’s a LOT more involved in training and certifying cosmetologists and barbers than making sure they know which end of the scissors is the pointy end.

Without regulations, without some minimum standards of education and training and knowledge, anyone who thinks they’re good with a curling iron could open up a salon. And that could lead to terrible and dangerous consequences for consumers.

Cosmetologists work with chemicals and procedures that, if used incorrectly, can damage skin with burns and scars or cause hair loss, either of which can be long-term or even permanent and would certainly erode the victim’s self-esteem.

With that in mind, let’s look at that statement from the report again: Yes, Indiana commission, we consider this to be both a “significant risk” and the potential for “irreversible harm.” It is NOT something that the “standard practice of trial and error” can protect consumers from nor should it be their job to worry that the person holding the bleach knows how to use it correctly on their hair and not their scalp.

Is certification and licensure a prevent-all? No. But we argue that it prevents a lot of potential trouble, gives salon-goers in the state a little peace of mind, and holds Indiana cosmetologists and barbers to a standard that their clients deserve.

We’ve made our opinion known – what do you guys think? Vote in our poll or let us know in the comments.

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Is there business for Mattel to make a bald Barbie?

Posted on: January 12th, 2012 by Heather 1 Comment

After creating a one-of-a-kind bald Barbie doll for a special four-year-old girl battling cancer, Mattel – long-time producer of beloved Barbie dolls – is under increasing pressure to take things a step further and begin mass-producing this new bald Barbie. More and more people are calling for these unique dolls to be made available to the general public.

Via the Facebook campaign. Click the photo to visit.

The Facebook campaign page is blowing up with “likes” for this new doll, and promoters say that it will help young girls who may themselves be suffering from hair loss due to factors such as chemotherapy and radiation treatments, alopecia, trichotillomania, or other auto-immune disorders. There’s also a Change.org petition trumpeting the same cause.

Barbie has long been extolled as a standard of beauty among young girls. A bald Barbie would help those who are fighting a disease or disorder to feel like a part of something wonderful and to view themselves as beautiful. The benefits do not stop with young girls who are without hair. A bald Barbie may also help those with friends or family members who are suffering from hair loss to identify and sympathize with their loved ones.

Called “Beautiful and Bald Barbie”, the name itself implies that baldness can indeed be beautiful. This challenges societal norms and assumptions, while boldly pushing the limits of what has traditionally been accepted as beautiful. The doll may provide a coping mechanism, as well as open the door for conversations regarding the true depth of a woman’s beauty. This unique twist on a classic doll broadens the definition of beauty and embraces an often marginalized sector of the public.

To complement Barbie’s beautiful baldness, Mattel is being prompted to create hats and head scarves for the bald Barbies. Several parents of young girls suffering from cancer have stated that a hairless doll could boost a child’s self-esteem, helping her to see herself in the beauty of the Barbie doll.

However, not everyone is throwing their weight behind the movement. A blogger mom from Chicago states that such a doll takes the focus off of the true needs of cancer patients. She makes the point that what would truly help those struggling with cancer is not a toy, but more money. She contends that an influx of money being poured into medical research or given to families to cover hospital bills meets a real need more than any toy ever will.

With no official response from Mattel as of yet, the debate continues on whether or not a Beautiful and Bald Barbie, if made available to the public, will truly benefit little girls suffering from hair loss. On the whole, however, it seems that the demand for this doll is rapidly picking up speed. Most of the people pleading for the doll have expressed the desire for Mattel to donate a portion of the profits to places, like St. Jude’s Children’s Hospital, that specialize in pediatric cancer research. This would be a great middle ground that appeases both sides and truly helps families dealing with the devastating effects of cancer.

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A new option in anti-aging: Revlon and L’Oreal offer Botox for hair

Posted on: January 10th, 2012 by Heather No Comments


Although skin is often the focus of anti-aging products, the look and feel of peoples’ hair can also make them seem old. Hiding grays by coloring hair is probably the most obvious strategy for regaining a youthful appearance. However, graying isn’t the only sign of aging that hair shows. The latest anti-aging trend for hair? Botox.

No, seriously. Botox.

In August of 2010, Redken released their Time Reset line of hair products, which contains several ingredients targeted at fighting the signs of aging in hair – including the extra-special Intra-Cylane to reinforce hair strands and fill in gaps in each strand’s cuticle layer, repairing damage and creating volume.

Now L’Oreal has jumped into the ring with the release of their Professional Fiberceutic Fiber Filling Treatment. While Redken’s Time Reset products were designed primarily for at-home use at around $13-20, L’Oreal’s product is an advanced treatment that’s only available through salons. It reportedly costs in the $100 range and lasts for at least six weeks.

And it’s already rumored to be a big hit with celebrities, especially as awards season closes in. Stylist Negin Zand of West Hollywood Salone is said to utilize the treatment, and while she’s mum on the particulars, her clients include Reese Witherspoon, Angelina Jolie, Scarlett Johansson, Carey Mulligan and new-Mrs.-Justin-Timberlake-to-be Jessica Biel.

Word on the street is that L’Oreal will soon be offering a competing line of consumer Botox-for-hair shampoos and conditioners to go up against Redken’s products.

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Winterize Your Skin, Hair and Nails

Posted on: January 5th, 2012 by Becca No Comments

People winterize their decks, right? They winterize their flower beds and tie sacks over their rose bushes. So why not take steps to protect your own body from the elements. The harsh winter weather can wreak havoc on your skin, hair, and nails. Don’t just sit back and suffer until spring. Try these tips and tricks for maximum protection this winter.

Turn Down the Temperature

  • Though a steamy shower helps to eliminate the bitter chill, the high temperatures will dry out your skin. The air already lacks moisture during the winter months, so your skin is thirsting for water.

Go Dirty

  • Cutting back on the number of showers as well as the amount of soap that you use will help your skin and hair stay soft and moisturized. Avoid soaps with sodium lauryl sulfate, which can strip away natural oils.

Rub it in

  • It is essential to moisturize your skin even more than usual during the dry winter months. Look for lotions with shea butter, botanical extracts and essential oils. Avoid synthetic fragrances, which can disrupt your hormone balance and do damage to your endocrine system. Keep travel sized bottles in your purse and gym bag.
  • For extremely dry or chaffed skin, try petroleum jelly, commonly known as Vaseline. Rub on a thick layer just before bed and throw some gloves on your hands to help seal in the moisture for overnight healing.
  • A nutritive cuticle cream can strengthen and protect cuticles from becoming overly dry.

Stay Hydrated

  • Dehydration is skin’s biggest enemy. Skin that is dry and thirsty is more prone to wrinkle and crack. Avoid dehydrating beverages, including caffeine and alcohol. If you must consume them, limit your intake and drink water in between. Try switching to hot tea instead of coffee to get a caffeine pick-me-up with less of the diuretic effect.

Swap Out Summertime Products

  • The shampoo, conditioner and styling products that you used during the warm, summer months were likely designed to remove chlorine and preventing humidity-induced frizz. Ideal for summer, these products can strip your hair, leaving it prone to breakage when the temperature drops.
  • Likewise, you should trade in your lightweight lotions, which do not offer adequate protection during the winter. Be sure to use hand soaps with conditioning and protecting agents that kill dangerous germs while preserving good bacteria.
  • Cut back on harsh exfoliating cleansers, as these can lead to dryness.

Invest in a Humidifier

  • Adding water back into the air can help your skin stay hydrated. Try
  • running a humidifier
  • at night in your bedroom to allow for healing while you sleep.

Slather on Sunscreen

  • Though the winter months are often overcast, the sun’s harmful UVA and UVB rays can still slip through the clouds. Without protective sunscreen, these ultraviolet rays penetrate the skin, causing damage and premature aging.

Take Your Vitamins

  • Provitamins B6 and B12 help your skin to stay soft and smooth. Calcium, which requires Vitamin D for absorption, strengthens your hair and nails.
  • Try to get the bulk of your vitamins through a nutrient-dense diet of whole, unprocessed food. However, with less exposure to sunlight and less fresh produce available, it may be necessary to supplement. Looks for an organic, whole food-based vitamin with high bioavailability.
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A very happy New Year…

Posted on: January 1st, 2012 by Beauty Schools Directory No Comments


…from BeautySchoolsDirectory.com! Here’s to a fabulous 2012!

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