Let’s get to know our resident expert on all things beauty schools, Kim Burgett is the Sales Representative for Beauty Schools Marketing Group and has a wealth of experience and knowledge to share!
Kim, tell us about your background in the industry.
I started my career 35 years ago and I still LOVE it! My passion for education and helping others continue to drive what I do daily. I started my career with Capri Cosmetology College in Cedar Rapids, IA and worked in a variety of areas from bringing on the Massage Therapy and Electrology programs to acting as Clinical Floor Director. From there I worked for the Mario Tricoci Day Spa where I utilized my multiple licenses in Massage Therapy, Esthetics and Cosmetology. Following, I went to LaJames International where I had several roles during my 18 years with the company, from an Instructor to a Regional Manager. After years in the industry, the opportunity to buy a school arose and I jumped on it! I was able to purchase LeMars Beauty College in IA, where for three years I oversaw the daily operations of the school as acting Owner/Operator.
For the past year and a half, I have been the lead Sales Representative for BSMG. I love the opportunity to help a variety of schools grow and recognize their individual hopes and dreams.
What have you enjoyed most during your time in the beauty industry?
Helping others love the way they look and therefore improve how they feel. I love to see the way a person can transform right in front of you and leave with a positive attitude!
What is your #1 tip to improve response rates with potential students?
Text, text and text some more! Share something new and exciting about the industry, use photos of your own students in the classroom. They want to connect and see themselves at your school where the students have FUN!
Kim, the BSMG team knows that you always stress the importance of everyone at the school selling the experience. How do you advise school staff to integrate this approach when talking to a prospective student?
Most importantly, everyone in the building from the receptionist to the instructors are in admissions. Welcome them like family and show them they can fit in and have fun at your school, that attitude is infectious and should flow through their tour.
You should always be selling the industry as well as the school. On your tour go into a classroom and have the teacher introduce themselves and explain what they’re doing that day. It is important for the prospective student to put themselves in that room. Don’t avoid areas like the breakroom, your current students can be your best ambassadors and help that person feel welcome.
Have questions for Kim? She would love to hear from you! Reach out to her directly at Kim.Burgett@beautyschools.com.