How-to Guide for Online Haircut and Styling Appointments
Featuring expert advice from Destinee Cushing
Chances are, you have clients who can't get beauty treatments as regularly as they should due to "real life" getting in the way. Thankfully, you can help them with this—and perhaps earn extra money along the way. You can connect with clients between visits by offering online appointments where they see you from the comfort of their own homes. These can be done via any video chat application to help clients who have questions about beauty maintenance, skin care, and haircuts.
We asked Destinee Cushing of Vinspire several questions about how she supports new and existing clients who can't visit her in-person due to illness, travel, or other reasons. Destinee started offering virtual appointments during the COVID-19 pandemic in 2020. You can learn more about the online hair and makeup lessons that Destinee offers on her website.
Interview answers have been edited for clarity with approval from Destinee.
How can beauty professionals support clients who can't come to an in-person appointment?
[They] can help their clients maintain their looks when they can't get an appointment or between appointments. Some examples of this can be showing clients which makeup or skin care products would be best for them to use at home, including how to use them.
Beauty professionals could also recommend a root coverup product, such as a powder or spray, so that their clients can still look fresh for photos or special events between color appointments. They might show their clients how to do a basic version of the style they do for them, including the products and tools that would work best. In a pinch, hair stylists could recommend techniques, such as how to do a basic hair trim, when they know they won't be seeing their client for a while.
What tips do you have for stylists who are doing video lessons with clients?
Patience is key. Keep the atmosphere of your lesson light and be prepared to explain things several different ways before your client understands. They haven't been through extensive training like you have and are usually entirely outside of their comfort zone. It needs to be a safe space where they can push themselves to learn something new as you reassure them.
What are some of your technical recommendations for online lessons?
What treatments do you recommend clients do at home until they can see you again?
I like to discuss my client's beauty regimen with them so that I can make recommendations for when they are home and between appointments. We'll talk about skin care, makeup routines, how they style their hair and the products and/or tools they are using, etc. I usually don't recommend that they cut their hair, but during the Coronavirus pandemic, I've been walking clients through how to cut their hair using video chats. So far, everyone has been very happy with their looks!
What are your favorite tips for at-home styles?
Essential At-Home Haircut and Styling Supplies
According to Destinee, here are some products clients should have on-hand for an at-home haircut, depending on the type of cut desired:
Additionally, here are some products clients should consider having on-hand for styling their hair at home, depending on the style:
Meet the Expert
Destinee Cushing is a professional vintage hair stylist and makeup artist and the founder of Vinspire. She does freelance work full time in New York City, doing hair and makeup for photoshoots, video shoots, fashion shows, weddings, special events, and in-home beauty services. Destinee is a licensed cosmetologist in New York and has several makeup certifications in addition to her cosmetology school training. She found her passion for vintage beauty services when she started swing dancing in college, and it led her to pivot her career from Internet Marketing to doing hair and makeup. She loves her work and feels as if she's gaming the system by getting paid to do it!