Aveda Institutes: School Spotlight

Aveda is one of the most respected beauty brands in the world. Its long-standing reputation for high-quality botanical products that appeal to the senses and environmentally friendly practices have earned Aveda a consistent and loyal following for over 40 years.

With such an established reputation, it makes sense that the Aveda Institutes—a brand of beauty schools providing education that follows the same ethos and values behind its products—draws legions of aspiring beauty professionals to its programs.

Aveda Products: A Premium Salon Brand

Aveda-affiliated salons and spas around the country have helped popularize the Aveda brand for hair and skin care. Devotees love the beauty services offered at Aveda salons and Aveda products with the brand’s signature Pure-Fume aroma created with flower and plant essences, 100% recycled packaging, wind-powered manufacturing processes, and a commitment to cruelty-free testing.

Beauty professionals who go through programs at Aveda Institutes are trained to use Aveda products. Aveda Institutes may not be the most inexpensive beauty programs in their respective markets, but consumers are increasingly choosing to spend their dollars with companies that offer eco-friendly and human-friendly products and practices. Students who select an Aveda Institute may be doing so in part to invest in a career that reflects their values and the values of a growing clientele sector.

Aveda Institutes: Locations, Experience, and Curriculum

Aveda Institutes comprise 62 locations across 30 U.S. states and one campus in Winnipeg, Canada. Together, they graduate more than 7,000 students each year. Though the available programs differ by location, the Aveda Institutes’ full program content includes cosmetology, esthiology (esthetics), and massage therapy.

When students enroll, they receive a kit containing the necessary Aveda brand professional tools they’ll need to do their work. This includes haircutting shears, blow dryers with attachments, brushes, mannequin heads, hair and skin care products, manicure/pedicure tools, sponges, makeup applicators, and more.

The mission that guides all Aveda Institute locations is “to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” To fulfill this mission, the institute is committed to a curriculum that:

  • is comprehensive and diverse
  • uses eco-friendly, cruelty-free, all-natural, and innovative products and methods
  • provides creative opportunities in the fashion and editorial worlds
  • assists students with job placement and career support

In the spirit of Aveda’s founder, Horst Rechelbacher—known for leading by example and serving as a mentor—instructors at Aveda Institutes emphasize the latest skills to help ensure students are ready to work after graduation.

Additionally, student learning goes beyond textbooks, through hands-on experience in student salons and training in Aveda-specific techniques, such as its Texture Curriculum in the cosmetology program. The curriculum is designed to ensure skills mastery so students can pass their state licensing exams and begin work in their chosen professions.

Besides learning about cosmetology, skincare, and massage therapy, students learn about marketing, client recruitment and retention, and other business skills.

The schools are also committed to introducing students to top area salons and spas looking for up-and-coming talent through career fairs, business tours, and recruitment visits. Aveda graduates also may eventually qualify for Aveda-specific career tracks, such as salon development partner, Aveda Purefessional (educator), or member of Aveda’s global Artistic Teams.

Why Students Choose Aveda Institutes

In 2019, Aveda Institutes boasted an average graduation rate of 81.4%, nearly four times the rate of those attending community colleges. Further, between 2011 and 2020, Aveda Institute students accounted for 37 of the 50 North American Hairstyling Awards Student Hairstylist of the Year nominees and 7 of its 10 winners.

A benefit of graduating from an Aveda Institute is its network of affiliated salons and spas around the globe, where Aveda-trained students have an employment advantage. In fact, many Aveda students have jobs lined up before they even graduate. And at the more than 9,100 Aveda salons and spas worldwide, most owners prefer to hire Aveda Institute graduates over those who attended other cosmetology schools.

“I recruit from the Aveda Institute because I believe that the curriculum is the best foundation anyone can get,” explains former student Alisa Halek-Schoenack. “Whenever someone asks me why I do this, it’s because I believe that they will come away stronger people with a caring heart and will serve others very well.”

One former cosmetology student reviewing an Aveda Institute on Indeed wrote, “Incredible education. Worth every cent. I’m honored to be part of such a progressive and environmentally conscious company. Although the work is physically demanding, the intrinsic gratification of bringing beauty to the world and joy to another’s life greatly outweighs the cons. Knowledgeable and patient educators made the journey enjoyable and exciting. From day one, my passion was sparked.”

However, former students also caution that Aveda programs include plenty of hard work, with some courses involving 8- to 10-hour days. And, the tuition at Aveda Institute may be higher than its competitors.

Additionally, students are trained specifically with Aveda tools and products, which is an advantage for those who want to work at Aveda-affiliated businesses after graduation. But for aspiring beauty professionals who aren’t sure where they’d like to work and want exposure to a wider array of products, a brand-affiliated school like Aveda Institutes may not necessarily be the right choice.

Aveda Institutes Company History

Austrian Horst Rechelbacher, Aveda’s founder, was born to an herbalist and a shoemaker/designer, leading to a keen interest in fashion and botanical ingredients. When he was 14, Rechelbacher began a three-year apprenticeship in the beauty and salon industry. He eventually worked at an exclusive salon in Rome, soon winning numerous styling competitions in the U.S.

After being injured in a car accident in Minneapolis, he opened a chain of hair salons called Horst & Friends and recuperated with the help of a regimen of natural healing methods and herbal medicines. This sparked his interest in botanical medicine.

In 1978, Rechelbacher, who was by then a hairstylist, salon owner, artist, and businessman, developed his line of plant-based products. He made these using the principles of Ayurveda (the inspiration for the name Aveda), which he learned while traveling through India. He was committed to testing the products on people, not animals, and the quality of his products and the distinctively pleasant aromas they produced made Aveda a sought-after brand.

Aveda became the first beauty brand to sign the Valdez CERES Principles, pledging corporate environmental responsibility, after the Exxon Valdez oil spill in 1989. As a result, the company grew to become a world leader in fair-trade practices and environmental stewardship, and in 2021 announced that all its products were 100% vegan.

The Aveda Institutes were developed to guide students in the principles and methods that are part of the Aveda brand and to ensure the spirit of corporate responsibility lives on in its practitioners.

Aveda Institutes Ownership

Aveda Institutes are not owned by a single entity. Individuals own one or more, and some of those owners are noteworthy stylists or salon owners in their markets. This explains why some Aveda Institutes go by different names, such as Jean Madeline Aveda Institute, Douglas J Aveda Institute, Be Aveda Institutes, or Aveda Arts & Sciences Institutes.

Aveda Institutes Locations

3200 Galleria Circle
Birmingham, AL 35244

Programs:
Cosmetology, Esthetics

2040 Colonial Boulevard
Fort Myers, FL 33907

(239) 278-1311
Programs:
Cosmetology, Esthetics, Massage Therapy

1745 Peachtree Road Northeast Suite A Suite A
Atlanta, GA 30309

(404) 649-7119
Programs:
Cosmetology

10222 West Fairview Avenue
Boise, ID 83704

(208) 345-6164
Programs:
Barbering, Cosmetology, Esthetics, Nail Technology, Cosmetology Teacher Training

837 Pole Line Road Suite 103 Suite 103
Twin Falls, ID 83301

(208) 733-7777
Programs:
Barbering, Cosmetology, Esthetics, Nail Technology, Cosmetology Teacher Training

2834 South Sherwood Forest Building Suite A Suite A
Baton Rouge, LA 70816

(225) 295-1435
Programs:
Cosmetology

1355 Polders Lane
Covington, LA 70433

(985) 892-3826
Programs:
Cosmetology

104 East Thomas Street
Hammond, LA 70403

(985) 520-4124
Programs:
Esthetics

2922 Johnston Street
Lafayette, LA 70503

(337) 233-0511
Programs:
Cosmetology

3330 Veterans Memorial Boulevard
Metairie, LA 70002

(504) 454-1400
Programs:
Cosmetology, Esthetics

400 Central Avenue Southeast
Minneapolis, MN 55414

(612) 331-1400
Programs:
Cosmetology, Esthetics

1520 South Boulevard Suite 150 Suite 150
Charlotte, NC 28203

(704) 333-9940
Programs:
Cosmetology, Esthetics

8200 Town Center Boulevard
Voorhees, NJ 8043

Programs:
Cosmetology, Esthetics, Nail Technology, Cosmetology Teacher Training

233 Spring Street
New York, NY 10013

(212) 807-1492
Programs:
Cosmetology, Esthetics

1765 Galleria Boulevard
Franklin, TN 37067

Programs:
Cosmetology, Esthetics

6001 Middle Fiskville Road
Austin, TX 78752

(512) 320-8080
Programs:
Cosmetology, Esthetics

1110 Ayers Street
Corpus Christi, TX 78404

(361) 992-5000
Programs:
Cosmetology, Esthetics

8188 Park Lane North Suite 150 Suite 150
Dallas, TX 75231

Programs:
Cosmetology, Esthetics

21003 Encino Commons
San Antonio, TX 78259

Programs:
Cosmetology, Esthetics

19241 David Memorial Drive
Shenandoah, TX 77385

(936) 271-7700
Programs:
Cosmetology, Esthetics

671 North Glebe Road Suite 1280
Arlington, VA 22203

(571) 366-4809
Programs:
Cosmetology, Esthetics, Makeup Artistry

802 East Pike Street
Seattle, WA 98122

(206) 302-1044
Programs:
Cosmetology, Esthetics

353 East Campus Mall
Madison, WI 53715

Programs:
Cosmetology, Esthetics, Makeup Artistry, Massage Therapy, Nail Technology, Cosmetology Teacher Training
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Find Cosmetology Schools Near You

Aveda Arts & Sciences Institute Birmingham – Accredited

3200 Galleria Circle
Birmingham, AL 35244

Aveda Institute Phoenix – Accredited

8475 South Emerald Drive
Tempe, AZ 85284

Aveda Institute Tucson – Accredited

145 South 6th Avenue
Tucson, AZ 85701

Cinta Aveda Institute – Accredited

305 Kearny Street
San Francisco, CA 94108

Cinta Aveda Institute – Accredited

111 West St. John Street
San Jose, CA 95113

Aveda Institute Denver – Accredited

700 16th Street Mall
Denver, CO 80202

Aveda Institute Tampa Bay – Accredited

28272 U.S. Highway 19 North
Clearwater, FL 33761

Aveda Institute South Florida – Accredited

4186 South University Drive
Fort Lauderdale, FL 33328

Aveda Institute Fort Myers – Accredited

2040 Colonial Boulevard
Fort Myers, FL 33907

Aveda Institute Jacksonville – Accredited

10601 San Jose Boulevard Suite 7 Suite 7
Jacksonville, FL 32257

Aveda Institute Tallahassee – Accredited

2020 West Pensacola Street
Tallahassee, FL 32304

Aveda Institute Orlando – Accredited

495 North Semoran Boulevard
Winter Park, FL 32792

Aveda Arts & Sciences Institute Atlanta – Accredited

1745 Peachtree Road Northeast Suite A Suite A
Atlanta, GA 30309

Aveda Institute Des Moines – Accredited

6905 Mills Civic Parkway #120 #120
Des Moines, IA 50266

Aveda Institute Boise – Accredited

10222 West Fairview Avenue
Boise, ID 83704

Aveda Institute Twin Falls – Accredited

837 Pole Line Road Suite 103 Suite 103
Twin Falls, ID 83301

Douglas J Aveda Institute – Accredited

2828 North Clark Street
Chicago, IL 60657

Aveda Fredric's Institute Indianapolis – Accredited

2208 East 116th Street
Indianapolis, IN 46032

Aveda Arts & Sciences Institute Baton Rouge – Accredited

2834 South Sherwood Forest Building Suite A Suite A
Baton Rouge, LA 70816

Aveda Arts & Sciences Institute Covington – Accredited

1355 Polders Lane
Covington, LA 70433

Aveda Arts & Sciences Institute Hammond

104 East Thomas Street
Hammond, LA 70403

Aveda Arts & Sciences Institute Lafayette – Accredited

2922 Johnston Street
Lafayette, LA 70503

Aveda Arts & Sciences Institute New Orleans – Accredited

3330 Veterans Memorial Boulevard
Metairie, LA 70002

Aveda Institute Maryland – Accredited

227 Archer Street #3639 #3639
Bel Air, MD 21014

Aveda Institute Maine – Accredited

43 Bridge Street
Augusta, ME 4330

Douglas J Aveda Institute – Accredited

333 Maynard Street
Ann Arbor, MI 48104

Douglas J Aveda Institute – Accredited

331 East Grand River Avenue
East Lansing, MI 48823

Douglas J Aveda Institute – Accredited

138 Commerce Southwest
Grand Rapids, MI 49503

Douglas J Aveda Institute – Accredited

125 West 4th Street
Royal Oak, MI 48067

Aveda Arts & Sciences Institute Minneapolis – Accredited

400 Central Avenue Southeast
Minneapolis, MN 55414

Aveda Institute Chapel Hill – Accredited

201 South Estes Drive Sutie 200-B
Chapel Hill, NC 27514

Aveda Arts & Sciences Institute Charlotte – Accredited

1520 South Boulevard Suite 150 Suite 150
Charlotte, NC 28203

Rizzieri Aveda School – Accredited

8200 Town Center Boulevard
Voorhees, NJ 8043

Aveda Institute New Mexico – Accredited

1816 Central Avenue Southwest
Albuquerque, NM 87104

Aveda Institute Las Vegas – Accredited

4856 South Eastern Avenue
Las Vegas, NV 89119

Aveda Institute New York – Accredited

233 Spring Street
New York, NY 10013

Aveda Institute Columbus – Accredited

889 Bethel Road
Columbus, OH 43214

Brown Aveda Institute Mentor – Accredited

8816 Mentor Avenue
Mentor, OH 44060

Casal Aveda Institute – Accredited

5555 Youngstown Warren Road Unit 606 Unit 606
Niles, OH 44515

Brown Aveda Institute Strongsville – Accredited

17901 Southpark Center Space 160
Strongsville, OH 44136

Aveda Fredric's Institute Cincinnati – Accredited

7664 Voice Of America Centre Drive
West Chester, OH 45069

Aveda Institute Portland – Accredited

325 Northwest 13th Avenue
Portland, OR 97209

Jean Madeline Aveda Institute – Accredited

3943-45 Chestnut Street
Philadelphia, PA 19104

Jean Madeline Aveda Institute – Accredited

528 Neshaminy Mall
Bensalem, PA 19020

Aveda Arts & Sciences Institute Nashville – Accredited

1765 Galleria Boulevard
Franklin, TN 37067

Douglas J Aveda Institute – Accredited

516 South Gay Street
Knoxville, TN 37902

Aveda Arts & Sciences Institute Austin – Accredited

6001 Middle Fiskville Road
Austin, TX 78752

Aveda Arts & Sciences Institute Corpus Christi – Accredited

1110 Ayers Street
Corpus Christi, TX 78404

Aveda Arts & Sciences Institute Dallas – Accredited

8188 Park Lane North Suite 150 Suite 150
Dallas, TX 75231

Aveda Arts & Sciences Institute San Antonio – Accredited

21003 Encino Commons
San Antonio, TX 78259

Aveda Arts & Sciences Institute Houston – Accredited

19241 David Memorial Drive
Shenandoah, TX 77385

Aveda Institute Provo – Accredited

210 North University Avenue
Provo, UT 84601

Aveda Arts & Sciences Institutes – Accredited

671 North Glebe Road Suite 1280
Arlington, VA 22203

O'Briens Aveda Institute – Accredited

400 Cornerstone Drive 220
Williston, VT 5495

Aveda Arts & Sciences Institute Seattle – Accredited

802 East Pike Street
Seattle, WA 98122

Aveda Institute Portland, Vancouver Campus – Accredited

6615 Northeast Fourth Plain Boulevard
Vancouver, WA 98661

Aveda Institute Madison – Accredited

353 East Campus Mall
Madison, WI 53715